Job Title: Product Manager II
Location: Chicago, IL- Onsite
Compensation: $90,000-$100,000
About this position:
Advantech is seeking a motivated and results-driven Product Manager to drive the growth of our industrial computer product portfolio.
In this role, you will develop and execute go-to-market strategies, engage with Sales teams and customers to identify new business opportunities, and support OEM/ODM projects across various industrial markets. You will work closely with cross-functional teams to strengthen product competitiveness, expand market opportunities, and accelerate business growth.
The ideal candidate combines a solid technical foundation with strong business acumen, a customer-focused mindset, and the ability to quickly learn and adapt to emerging technologies.
Responsibilities:- Go-to-Market Strategy: Develop and execute product GTM strategies, including market positioning, competitive analysis, pricing, sales enablement programs, and product marketing campaigns.
- Sales & Customer Engagement: Partner with Sales teams to engage key customers, understand application requirements, recommend solutions, and drive design-win opportunities.
- OEM/ODM Project Development: Support OEM/ODM business opportunities by coordinating customer requirements, product customization, technical feasibility, and commercial proposals with internal teams.
- Product Portfolio Management: Manage product positioning, pricing, and lifecycle management to maximize business performance.
- Market Intelligence: Monitor industry trends, emerging technologies, and competitive landscapes to identify opportunities for product differentiation and market expansion.
- Cross-Functional Collaboration: Work closely with regional and global teams to support product launches, customer projects, and business objectives.
- Business Performance: Drive revenue growth and profitability by monitoring sales performance, customer project pipelines, product profitability, and key business metrics to develop actionable growth plans.
Qualifications: - Bachelor's degree in Engineering, Electronics Engineering, Business, or a related field, or equivalent relevant technical experience.
- 3-5 years of relevant experience in product management, technical sales, product marketing, or business development, preferably in the computer or electronics industry.
- Basic understanding of computer hardware technologies, with the ability to learn new computing platforms and translate technical features into customer value.
- Strong business acumen, including an understanding of product pricing, cost management, sales strategies, and marketing activities.
- Strong analytical, problem-solving, communication, and presentation skills.
- Demonstrated ability to take ownership of responsibilities, work toward business objectives, learn new technologies, and adapt to evolving market needs.
- Ability to work independently and collaborate effectively with cross-functional teams.
Preferred Qualifications:- Experience in industrial computing, embedded systems, or B2B electronics and semiconductor markets.
- Familiarity with Intel, AMD, or ARM-based computing platforms and related hardware technologies.
- Experience supporting OEM/ODM projects, product customization, or key account development.
- Knowledge of industrial applications such as factory automation, machine vision, machine learning, or IoT.
- Experience developing go-to-market strategies, sales enablement programs, or product business plans.
- Experience collaborating with global engineering, manufacturing, or product management teams.
Benefits:
- Competitive salary dependent on experience (DOE)
- Winning culture with a friendly, team-oriented environment!
- Generous benefits package including medical, dental, vision, long-term disability, and life insurance.
- Employee Assistance Program (EAP)
- 401(k) with company match
- Education & personal development reimbursement program
- Generous vacation and paid holidays package
- Company events, and lunches
- Work from home program - once eligible
- Referral Bonus
