Primary Responsibilities -

Product Strategy & Market Development
• Conduct ongoing market research, competitive analysis, and customer needs assessments to identify market opportunities and support product positioning.
• Gather Voice of Customer (VOC) feedback from surgeons, healthcare professionals, and key opinion leaders (KOLs) to define product requirements and guide development activities.
• Develop market requirements, product positioning, value propositions, and differentiation strategies.
• Monitor industry trends, competitive products, and emerging technologies within imaging, navigation, robotics, and neurosurgery markets.
• Evaluate market potential and support business case development for new product opportunities.

Product Development & Cross-Functional Leadership
• Partner with R&D, Clinical, Regulatory Affairs, Quality, Manufacturing, and Supply Chain teams throughout the product development process.
• Translate customer and market needs into functional and design requirements for new product development.
• Participate in design reviews and provide commercial input during development activities.
• Support development of product launch plans and commercialization strategies.
• Ensure alignment between customer needs, business objectives, and development priorities.

Commercialization & Product Launch
• Develop business plans and commercialization strategies for new product introductions.
• Create product launch materials, marketing collateral, sales tools, and promotional content.
• Develop and deliver product training programs for internal teams, distributors, and customers.
• Support sales enablement initiatives through clinical, technical, and competitive product training.
• Partner with commercial leadership to drive successful product adoption and market penetration.

Product Lifecycle Management
• Manage product forecasting, inventory planning, and product performance post-launch.
• Track key business metrics, market feedback, and customer adoption trends to inform product decisions.
• Develop recommendations for product enhancements and lifecycle management initiatives.
• Support portfolio planning and long-term growth strategies within the Imaging, Navigation & Robotics portfolio.
• Serve as the product expert for internal and external stakeholders.

Qualifications

Required:
• Bachelor's Degree in Business, Marketing, Engineering, Life Sciences, Biomedical Engineering, or related field.
• 3-6 years of experience in Product Management, Product Development, Product Marketing, or related commercial roles within the medical device industry.
• Demonstrated experience supporting new product development and/or product commercialization initiatives.
• Experience interacting directly with physicians, surgeons, healthcare providers, or clinical customers
• Experience working with Key Opinion Leaders (KOLs) and clinical stakeholders.
• Strong analytical, problem-solving, project management, and organizational skills.
• Excellent verbal, written, presentation, and interpersonal communication skills.
• Ability to influence and lead cross-functional teams without direct authority.
• Ability to manage multiple priorities in a fast-paced environment.
• Willingness to travel approximately 15-20%.
• Ability to attend cadaver labs, physician training events, and surgical procedures.
• Ability to lift up to 50 pounds.

Preferred:
• Master's Degree and/or MBA.
• Experience in neurosurgery, spine, surgical technologies, navigation systems, robotics, imaging technologies, or capital medical equipment.
• Experience launching medical devices from development through commercialization.
• Familiarity with FDA-regulated medical device environments and product lifecycle management processes.
• Experience developing training programs, sales enablement materials, and marketing campaigns.
• Knowledge of operating room workflow and surgeon engagement strategies.


Other Duties:

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.