Duties and Responsibilities:
- Accountable for managing your product range, to deliver against financial KPI’s (margin growth, revenue growth, price yield), with a particular focus on the America’s region.
- The maintenance and development of the product strategy for all products in your range – from concept to obsolescence.
- Develop and execute business development and marketing plans for the growth of the product range in all relevant markets, in close cooperation with the Head of Product Management, Marcomms, and Head of Business Development and Sales, (with a particular focus on the America’s region).
- Identification of new product opportunities, detailed analysis of customer requirements and definition of the solution in collaboration with the cross functional teams. Development of these opportunities for launch.
This includes:
Demonstrating a deep understanding of customers (unmet need, drivers, pressures, workflows, decision-making processes, influencers, etc.) and global marketplace, with a particular focus on the America’s region.
Generation of value proposition and cost benefit analysis.
Development of the Go-To-Market Strategy and successful launch of products.
Working with the wider marketing team and marketing agencies to generate targeted content and promotion.
Developing and nurturing a positive & supportive Key Opinion Leader network, for horizon scanning, product specification, prototype testing and clinical marketing activities.
Acting as a subject matter expert, educating and energizing executive partners and the broader organization on the clinical and business relevance of products and new ideas.
Requirements:
- Minimum 5 years’ medical device product management experience, working with multiple business functions, in a marketing centric organization preferred.
- A degree or equivalent marketing qualification.
- Upstream & downstream marketing experience.
- Ability to synthesize market and customer insights & feedback into novel solutions and product strategy.
- Ability and willingness to travel internationally to ensure market insight reflects regional requirements and differences.
Desirable:
- Experience in Ophthalmology/Optometry an advantage.
- High-tech new product launch experience.
- Hardware and software product development.
- Experience working with data led solutions.
This position reports to the VP of Products & Partnerships.
Location of this role is based in Malvern, PA, with working from home/travelling hybrid model. Business hours are 8:30 a.m. – 5 p.m., Monday – Friday; flexibility is required as extra hours will be necessary for travel and to meet project deadlines.
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