About the role: We're hiring a Lifecycle Product Manager to own how Cantina reaches users outside the app and brings them back to value inside it. Sitting on the product management team, you'll own the end-to-end user journey across email, push, and in-product messaging - and, critically, the deep-linked landing and post-click experiences that complete the loop. You'll develop a deep qualitative and quantitative understanding of how people move through Cantina, turn that into a lifecycle strategy that grows activation, retention, and resurrection, and partner with Data and Engineering to launch, measure, and compound improvements. This is a hands-on role with company-wide visibility: you'll write the strategy, ship the journeys, run the experiments, and bring senior stakeholders along.
What You'll Do:- Own the lifecycle strategy and roadmap for Cantina's owned channels, mapping journeys across onboarding, activation, continuation, retention, resurrection, and monetization.
- Lead the design, launch, iteration, and optimization of templates and journeys across email, push, and in-product messaging - including the deep-linked landing and post-click product experiences that complete the loop.
- Optimize the lifecycle portfolio, not just individual sends: improve message inventory, relevance, personalization, prioritization, and per-user frequency so users get fewer, better-timed messages.
- Build a deep, evidence-based picture of the user journey - combining product analytics, cohort and funnel analysis with qualitative signals like session reviews, support themes, and user research - and use it to find where users stall and what would move them.
- Design and run experiments (A/B tests, holdouts, incrementality reads) and hold the bar on measurement: retained activity and incremental value, not opens and clicks.
- Partner with the Data team to build the measurement system behind lifecycle - instrumentation, eligibility and audience definitions, dashboards, and experiment readouts.
- Partner with Engineering to ship campaigns end to end: triggers, personalization payloads, deep links, and the in-product surfaces each journey lands on.
- Define the operating model - intake, templates, approvals, QA, and quality standards - so lifecycle scales across teams without channel chaos or user fatigue.
- Set and communicate strategy to senior stakeholders, translating a messy portfolio into a clear multi-quarter direction and defending tradeoffs with data.
What You'll Bring:- 6+ years in product management, growth, lifecycle/CRM, or retention - ideally in a consumer mobile or AI product operating at scale.
- Demonstrated ownership of lifecycle or engagement programs that moved a real business metric (activation, D30 retention, resurrection, or conversion), with the analysis to prove it.
- Strong quantitative fluency: comfortable writing your own SQL and working in a BI/analytics tool (Mixpanel, Amplitude, Hex, Looker, or similar) to build funnels, cohorts, and retention curves without waiting on a queue.
- Hands-on experience with a lifecycle/CRM platform (Braze, Iterable, Customer.io, or similar) - segmentation, triggered canvases, personalization, and deliverability.
- Rigorous experimentation judgment: you understand holdouts, incrementality, sample sizing, and the difference between a delivery metric and a value metric.
- Technical and product fluency across event and identity models, APIs, deep linking, and push/email infrastructure - enough to design a system with Engineering. Coding not required.
- Excellent written communication and cross-functional influence, with a track record of aligning senior stakeholders across Product, Engineering, Data, Design, and Marketing.
- Craft-level instinct for messaging: you can write the copy, critique the journey, and tell when a notification is helpful versus annoying.
- Preferred: experience with AI/consumer-social products, localization or multi-market lifecycle, and building lifecycle tooling or self-service platforms with Engineering.
Compensation:The anticipated annual base salary range for this role is between $175,000 - $250,000. When determining compensation, a number of factors will be considered, including skills, experience, job scope, location, and competitive compensation market data.
Benefits:- Competitive salary and generous company equity
- Medical, dental, and vision insurance - 99.99% of premiums covered by Cantina
- 42 days of paid time off, including:
- 15 PTO days
- 10 sick days
- 15 company holidays
- 2 floating holidays
- Generous parental leave & fertility support
- 401(k) retirement savings plan
- Lifestyle spending account - $500/month to use however you'd like
- Complimentary lunch and snacks for in-office employees
- One Medical membership, and more!
