Product Manager

Job Title: Product Manager Location: Richmond, VA What we are looking for: We are looking for a Product Manager who will be tasked with managing their product portfolios throughout the product lifecycle from planning to execution in support of organizational strategy and objectives. This position is responsible for customer VOC, category management, product line simplifications, margin enhancement and the planning / execution of new product development. This position includes product lifecycle management, support of the global sales effort, and development of new products and strategies for the assigned product lines across product lines. This Product Manager must work with a cross functional team of stakeholders at multiple locations to understand problems and find innovative solutions. Essential Competencies: 3Develop and execute annual and long-term (3-5years) growth strategies. Deliverables include product, technology and/or service roadmap and associated business case.3 3Work with cross functional team to implement AOP initiatives to enhance profitability of products3 3Develop comprehensive product definitions including models, base configurations and required options enabling guided selling and portfolio simplification3 3Develop a library of market segments and applications and identify what products are required to be successful in these areas. Determine market size (revenue, units), growth and opportunity for each collaborating with corporate market research. Identify market drivers and customer buying behaviors.3 3Perform competitive analysis including SWOT, pricing, features and product breadth comparisons to establish price/value positioning.3 3Provide pricing guidance and work with pricing team to develop pricing for new products or offerings. Collaborate with enterprise pricing group on strategic pricing initiatives.3 3Clearly identify target customers and market, primary benefit, and value proposition of the product.3 3Product simplification, core definition & product lifecycle management of assigned product lines.3 3Maintain market focus by regular contact with customers, sales and marketing. This includes responsibility for conducting distributor and end user training. Work closely with sales management to provide forums to interact with customers in identifying growth opportunities and new product development ideas.3 3Perform regular VOC to identify market trends, market drivers, customer satisfaction level needs and buying behavior.3 3Work closely with Marketing in areas of advertising, promotion marketing campaigns and driving go to market product launch efforts.3 3Provide Sales, Customers and Channel Partners with support, information and materials to learn about products and applications.3 3Provide project management support for major cross-functional projects as well as product management projects.3 3Attend regional and national sales meetings and conferences3 3Ability to present products via internet conferencing, in-person meetings, tradeshows or other industry events3 3Assist with other strategic projects and related duties as assigned3 Minimum Quantifiable Competencies: 3Bachelor's degree in business or a related field such as economics, communication, advertising, marketing, or statistics3 33-5 years of experience in Product Management, Market Analysis, Category Management, Sales Management, or similar role3 Preferred Competencies: 3Master's degree or MBA preferred3 3Experience in food retail or refrigeration industry preferred3 Strengths needed for this role: 3Experience in understanding customer needs. Possess a commercial mindset and comprehension of marketing and sales principles3 3Understanding of data analysis and forecasting methods3 3Demonstrated ability to make sound decisions in a fast-paced environment3 3Exceptional verbal and written communication skills with the ability to influence at all levels of the organization3 3Ability to multi-task competing priorities and projects at the same time3 3Strong analytical and problem-solving skills3 3Strong computer skills-including Microsoft suite of products including Power BI3 What's in it for you? 3Medical, Dental, and Vision3 3401k Retirement Plan3 3Flexible Spending3 3Paid Holidays3 Pay Range: USD 87,000 - 175,000 AnnuallyThis position is eligible to earn a discretionary bonus based on performance metrics and other criteria outlined in our applicable bonus plan.This position is eligible to earn commissions based on performance metrics and other criteria outlined in our applicable commissions plan.We consider several job-related, non-discriminatory factors when determining the pay rate for a position, including, but not limited to, the position's responsibilities, a candidate's work experience, a candidate's education/training, the position's location, and the key skills needed for the position. Pay is one of the Total Rewards that we provide to compensate and recognize employees for their work. The statements herein are intended to describe the general nature and level of work being performed by employees and are not to be construed as an exhaustive list of responsibilities, duties, and skills required of personnel so classified. Furthermore, they do not establish a contract for employment and are subject to change at the discretion of the Company.