JetBlue Airways

Product Manager Digital Experiment Opti

JetBlue Airways • $90K — $128K *
Long Island City, NY 11101In-Person
Consumer Technology
Less than 5 years of experience
2 days ago
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Job Overview by Ladders

Qualifications

  • Bachelor's Degree in Business, Product Management, or similar; or 4 years relevant work experience with a High School Diploma/GED.
  • 3 years managing product delivery for digital products or platforms.
  • Experience collaborating with cross-functional teams across Technology, Engineering, Product, and Marketing.
  • Experience supporting product discovery and managing backlogs and requirements.
  • Proficiency in using data and customer insights to guide product decisions.
  • Experience with digital tests and optimization initiatives.

Responsibilities

  • Lead product management for a digital experimentation portfolio, adapting to business needs.
  • Guide a small scrum team through product discovery and the development of digital tests.
  • Collaborate with Commercial teams to create actionable product requirements from hypotheses and campaigns.
  • Maintain a prioritized product backlog aligned with commercial goals.
  • Document and manage user stories, acceptance criteria, and experiment success metrics.
  • Oversee the entire lifecycle of digital experiments from initiation to outcome measurement.
  • Work with multiple teams to balance customer experience with business and technical feasibility.

Benefits

  • Healthcare benefits including medical, dental, and vision coverage.
  • 401(k) plan with company match for retirement savings.
  • Crewmember stock purchase plan to encourage ownership.
  • Short-term and long-term disability coverage for employee security.
  • Life insurance for peace of mind during unexpected events.
  • Free space available travel on JetBlue, promoting work-life balance and exploration.
Full Job Description
Position Summary:

The Product Manager, Experimentation and Optimization reports to the Manager, Digital Experimentation and Optimization and is responsible for leading product discovery, delivery, and execution of digital tests across an assigned portfolio. The assigned portfolio may include Inspiration and Booking, Post-Booking, Loyalty, or other digital customer journeys, and may change as business needs evolve. This Product Manager helps lead a small scrum team to bring experimentation and optimization opportunities to life. The role partners closely with Commercial teams, including e-commerce Marketing, as they develop business hypotheses, offers, campaigns, and test concepts in parallel.

The Product Manager translates those opportunities into clear requirements, prioritized backlog items, measurable experiments, and scalable digital capabilities. The Product Manager is accountable for driving measurable commercial impact within their assigned portfolio, including improvements to conversion, ancillary revenue, upsell, loyalty engagement, personalization, customer experience, and broader digital commerce outcomes. This role requires a hybrid product and experimentation mindset: commercially aware, technically curious, data-driven, detail-oriented, and comfortable working across Product, Design, Analytics, Engineering, Technology, and Commercial partners.

Essential Responsibilities:
  • Serve as the product lead for an assigned digital experimentation and optimization portfolio, which may include Inspiration and Booking, Post-Booking, Loyalty, or other digital customer journeys as business needs evolve.
  • Help lead a small scrum team through product discovery, definition, development, and delivery of digital tests, experiments, and optimization capabilities.
  • Partner with Commercial teams, including e-commerce Marketing, as they develop business hypotheses, offers, campaigns, and test concepts in parallel; translate those opportunities into actionable product requirements and backlog items.
  • Develop and maintain a prioritized product backlog and roadmap for assigned experimentation and optimization work, ensuring alignment to JetForward priorities, the broader experimentation roadmap, and shared commercial outcomes.
  • Elicit, document, and manage clear requirements, user stories, acceptance criteria, test hypotheses, success metrics, dependencies, and delivery expectations for experimentation initiatives.
  • Own assigned tests from intake through readout, ensuring each experiment is clearly scoped, technically feasible, measurable, customer-centered, and tied to revenue, conversion, loyalty, personalization, or customer experience outcomes.
  • Collaborate with Engineering, Architecture, Data, Analytics, Product, Design, Technology, and Commercial partners to evaluate tradeoffs between customer experience, business value, technical feasibility, performance, data quality, and operational complexity.
  • Participate in acceptance testing, quality control, launch readiness, and post-launch validation to ensure digital experiments and optimization capabilities meet the business vision and JetBlue standards.
  • Track, analyze, and communicate experiment performance, product metrics, KPI/OKRs, learnings, risks, and recommended next actions for assigned portfolio work.
  • Partner with other Product Managers and Technology teams to ensure consistency in experimentation standards, roadmap alignment, platform usage, customer experience, and delivery practices across Digital.
  • Research, prototype, and recommend new digital capabilities, technology enhancements, and optimization opportunities that improve JetBlue's customer experience and commercial performance.
  • Other duties as assigned.

Minimum Experience and Qualifications:
  • Bachelor's Degree in Business, Product Management, or related discipline; OR demonstrated capability to perform job responsibilities with a High School Diploma/GED and at least four (4) years of previous relevant work experience.
  • Three (3) years of experience managing product delivery and supporting digital products, platforms, capabilities, or customer-facing experiences for business customers.
  • Three (3) years of experience working with cross-functional teams, including Technology, Engineering, Product, Design, Analytics, Commercial, Marketing, or business partners.
  • Experience supporting product discovery and delivery, including defining problems, prioritizing a roadmap or backlog, writing user stories and acceptance criteria, and partnering with design and engineering teams to deliver customer value.
  • Experience using data, customer insights, product metrics, experimentation results, or business feedback to inform product decisions and improve digital experiences.
  • Experience supporting or delivering digital tests, A/B tests, personalization, optimization initiatives, digital commerce enhancements, or customer journey improvements.
  • Available for occasional overnight travel.
  • In possession of valid travel documents with the ability to travel in and out of the United States.
  • Able to work flexible hours and be available for an emergency response on short notice.
  • Must pass a pre-employment drug test.
  • Must be legally eligible to work in the country in which the position is located.
  • Authorization to work in the United States is required. This position is not eligible for visa sponsorship.

Preferred Experience and Qualifications:
  • Master's Degree in Business or related discipline with three (3) years of professional work experience in IT product management, IT project management or similar discipline.
  • Four (4) years of professional work experience in product management, digital product management, experimentation, optimization, digital commerce, or similar discipline.
  • Experience managing cross-functional, medium-large-scale projects with internal teams and external business partners.
  • Experience working with cross-digital platforms.
  • Experience with experimentation, personalization, optimization, or customer data platforms such as Dynamic Yield, Optimizely or similar tools.
  • Demonstrated curiosity and fluency in emerging digital, AI, and automation tools, including practical use of generative AI platforms such as ChatGPT, Claude, or similar technologies to support research, product discovery, requirements development, workflow optimization, analysis, and decision-making.
  • Demonstrates a strong knowledge of technology trends; digital trends, industry background.
  • Basic understanding of digital Booking and project and product delivery.
  • Knowledge of budget creation and management.
  • Knowledge of the airline industry.

Crewmember Expectations:
  • Regular attendance and punctuality.
  • Potential need to work flexible hours and be available to respond on short-notice.
  • Able to maintain a professional appearance.
  • When working or traveling on JetBlue flights, and if time permits, all capable crewmembers are asked to assist with light cleaning of the aircraft.
  • Must be an appropriate organizational fit for the JetBlue culture, that is, exhibit the JetBlue values of Safety, Caring, Integrity, Passion and Fun.
  • Promote JetBlue's #1 value of safety as a Safety Ambassador, supporting JetBlue's Safety Management System (SMS) components, Safety Policy and behavioral standards.
  • Identify safety and/or security concerns, issues, incidents or hazards that should be reported and report them whenever possible and by any means necessary including JetBlue's confidential reporting systems (Aviation Safety Action Program (ASAP) or Safety Action Report (SAR)).
  • The use of ChatGPT or any other automated tool during the interview process will disqualify a candidate from being considered for the position.

Equipment:
  • Computer and other office equipment.

Work Environment:
  • Traditional Office Environment.

Physical Effort:
  • Generally not required, or up to 10 pounds occasionally, 0 pounds frequently. (Sedentary)

Compensation:
  • The base pay range for this position is between $90,500.00 and $128,600.00 per year. Base pay is one component of JetBlue's total compensation package, which may also include access to healthcare benefits, a 401(k) plan and company match, crewmember stock purchase plan, short-term and long-term disability coverage, basic life insurance, free space available travel on JetBlue, and more.


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About JetBlue Airways

JetBlue is a customer service channel for Major United States Airline based in Queens, New York. It is a passenger airline that operates primarily on point-to-point routes with its fleet of 120 Airbus A320 aircraft and 49 EMBRAER 190 aircraft. As of December 31, 2011, it served 70 destinations in 22 states, Puerto Rico, Mexico and 12 countries in the Caribbean and Latin America. Most of JetBlue flights have as an origin or destination New York or one of its other focus cities: Boston, Fort Lauderdale, Los Angeles, Orlando or San Juan, Puerto Rico. As of December 31, 2011, the Company operated an average of 700 daily flights. During the year ended December 31, 2011, the Company acquired eight take-off and landing slots at each of New York’s LaGuardia Airport and Washington D.C.’s Ronald Reagan National Airport. The Company’s operations primarily consist of transporting passengers on its aircraft with domestic United States operations, including Puerto Rico, which accounted for 85% of its capacity in 2011.

JetBlue Airways Careers

There has never been a more exciting time to explore job opportunities at JetBlue Airways, a leading company in the aviation industry known for its innovation, strong culture, and commitment to diversity and leadership development. Work You’ll Do Join JetBlue Airways' dynamic team to help redefine the future of air travel with a focus on customer service excellence and operational efficiency. At JetBlue, you will be part of a culture that values diversity, leadership, and professional growth. Transform your career and the airline industry with JetBlue’s commitment to innovation and excellence. Lead from a unique position in the marketplace, where your skills in technology, customer service, and team collaboration are highly valued. Work with a dedicated team of professionals who are passionate about creating an outstanding travel experience. Collaborate with industry leaders and benefit from a culture that supports career advancement and professional development. Introducing the JetBlue Professional Growth and Development Initiative We are building a market-leading team to master the challenges of the modern aviation industry. At JetBlue, you will find a supportive environment where career growth and learning are encouraged through comprehensive training and leadership development programs. Do Innovative Work Join a team that is at the forefront of the aviation industry, where you can apply your skills in a variety of roles, from pilot and cabin crew positions to engineering and customer support. JetBlue offers a wide range of job opportunities that allow you to innovate and excel. Be Part of a Great Team Work on a wide range of projects and utilize the latest technology in aviation. Harness the unparalleled capabilities of a team that values integrity, teamwork, and mutual respect. Future-Proof Your Career Advance your career with JetBlue Airways, where your ambition can take you to new heights. Enjoy near-limitless opportunities to grow professionally, supported by unmatched training, development, and certification support. Explore JetBlue’s internship programs offer a unique insight into the workings of one of the most innovative airlines in the industry. These programs provide hands-on experience and are a stepping stone to full-time employment. The JetBlue Experience Our combined service capabilities, commitment to innovation, and a diverse and inclusive workplace help employees thrive and lead in their careers. At JetBlue, we are dedicated to nurturing a professional environment where every team member can succeed. Stay Connected Join Our Team Search open positions that match your skills and interests. We look for passionate, curious, creative, and solution-driven team players. Explore the various employment paths JetBlue Airways offers, from customer service to pilot positions. SEARCH JETBLUE JOBS Keep Up to Date Stay ahead with career tips, insider perspectives, and industry-leading insights you can put to use today—all from the people who work here. READ CAREERS BLOG Job Alert Emails Personalize your subscription to receive job alerts, latest news, and insider tips tailored to your preferences. Discover the exciting and rewarding career opportunities that await at JetBlue Airways.
Learn more about JetBlue Airways
Size
19,304 employees
Market Cap
$2 billion
Industry
Aerospace & Defense
Net Income
-$1.3 billion
Founded
1999
5 Year Trend
-1.7%
Revenue
$2.9 billion
NASDAQ
JBLU
* Ladders Estimates

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