Minimum three years in product development/management or related field.
Deep understanding of the Catholic Church and faith formation.
Experience delivering B2C product solutions.
Proven track record of launching and managing products responsibly.
Strong analytical skills for data-driven decision-making.
Exceptional organizational and time management skills.
Responsibilities
Develop and communicate a prioritized product roadmap aligned with organizational goals.
Lead product vision, lifecycle, and growth strategy for B2C offerings.
Create quantitative business cases and market forecasts for new features.
Implement comprehensive go-to-market strategies for product adoption.
Run continuous A/B testing on UI/UX elements to drive conversion.
Optimize consumer checkout experience and subscription models.
Advocate for exceptional user experience through customer insights.
Benefits
Opportunity to work closely with cross-functional teams.
Engagement in meaningful work aligned with faith and community values.
Access to professional development and training resources.
Supportive organizational culture focused on collaboration and innovation.
Full Job Description
Reporting to: Vice President, Product and Marketing
Position Summary
We are seeking a strategic, data-driven, and growth-oriented Product Manager to join our product team. The ideal candidate will take end-to-end ownership of our direct-to-consumer (B2C) offerings, applying consumer psychology and rapid experimentation to maximize user acquisition, daily active engagement, and retention. In this role, you will lead continuous A/B testing, optimize self-serve monetization funnels, and build rigorous business cases for new offerings. Collaborating closely with cross-functional teams-including technology, marketing, content, and customer success-you will deliver frictionless, emotionally-resonant experiences that help Catholics understand, live, and share their faith.
Key Responsibilities:
Develop and communicate a clear, prioritized product roadmap that aligns with organizational goals and ensures successful implementation.
Lead the product vision, lifecycle, and growth strategy for direct-to-consumer offerings.
Develop quantitative business cases, market forecasts, and strategic justifications for new and prospective consumer product features and offerings
Create and implement comprehensive go-to-market strategies, designing high-converting onboarding and product adoption funnels.
Run continuous multivariate and split tests on UI/UX elements and workflow details to drive incremental conversion lifts using large quantitative datasets.
Leverage consumer psychology to maximize daily active usage (DAU) and long-term user retention.
Optimize the consumer checkout experience, freemium conversion triggers, subscription models, and frictionless payment funnels.
Direct UI/UX and product design decisions to ensure intuitive, accessible, and deeply engaging user interactions. .
Advocate for an exceptional user experience, leveraging customer research and insights to improve every user interaction with the products.
Manage day-to-day project coordination, ensuring timely delivery of product initiatives.
Work with cross-functional stakeholders, including engineering, design, marketing, sales, and content teams, to implement projects effectively and on time.
Monitor project progress, identify risks, and take proactive measures to address challenges.
Optimize the user experience by analyzing feedback, usability data, and industry best practices.
Clearly communicate product developments, updates, and changes to internal and external stakeholders.
Monitor product performance and implement optimizations to enhance user engagement.
Serve as the primary point of contact for product-related inquiries and initiatives.
Develop training and documentation to support product maintenance.
Stay informed about industry trends, emerging technologies, and best practices.
Other responsibilities as directed by the Vice President, Product and Marketing.
Qualifications:
Bachelor's degree is required; an advanced degree in business or related field is preferred.
Minimum of three years of experience in a similar product-development/management leadership role or related field.
Deep understanding of the Catholic Church with a strong fundamental understanding in faith formation and catechesis.
Ability to learn about and advocate for what customers want and need to grow in the faith and/or teach the faith.
