Build the products. Tell the story.We9re hiring a Product Manager dedicated to our cleaning brand. This is a hybrid PM + PMM role. You9ll own everything from customer research and product roadmap through go-to-market strategy, content, and community. You9ll report directly to the CEO and work alongside the creative manager, supply chain director, media buyers, marketplace lead, and ops manager as your peer group.
This role is built for someone with agency. We have the infrastructure including a sourcing team in China, in-house creative, media buyers, supply chain, finance. What we need is the operator who pulls all of it together to ship better products faster, position them right, and make sure customers actually find and love them.
What you9ll ownCustomer research and product intelligenceYou9re the person who knows our customer better than anyone in the building.
- You read every NPS response, every customer service ticket, every product review, every survey
- You run regular customer surveys and 1-on-1 calls because you can9t make good product decisions without them
- You know what customers love, what they hate, what they keep asking for, and what they don9t even know they need yet
- You synthesize all of this into clear product insights the rest of the company can act on
Product strategy and roadmapOur cleaning brand9s product line spans tablet formulas, powder formulations, and electronic devices (power scrubber, air purifier), with additional formats and form factors on the roadmap. You own what comes next.
- You build a consistent product pipeline that compounds
- You know which products are hero SKUs for new customer acquisition, which are upsells that drive AOV, and which are retention plays that build LTV
- Every product has a subscription path. You design the products and offers with that in mind from day one
- You build (and constantly refine) our new product criteria framework and you use it to make hard go/no-go calls
- You understand COGS, margin structure, and shipping requirements well enough to kill a product before it eats six months of the team9s time
- You study our existing funnels and paid media performance to understand which product types customers respond to - and you let that data shape what you build
Existing product improvements- Some of our current products need work. You9ll identify which ones, why, and what to do about it including improved formulas, better form factors, or full replacements
Product development execution- You write the PRDs the supply chain director needs to brief our China team
- You work directly with our team in China during R&D and sample rounds supplying mockups, 3D renderings, written specs, and clear feedback on each round
- You9re the tastemaker and the economist. You own the final call on what we launch and what we don9t, balancing customer fit, margin, and operational reality
- Travel to China roughly once a year for factory visits, sample reviews, and relationship building
Compliance and operational fit- You think about compliance and shipping reality before we commit to a product, not after we9ve already designed it
- You9re comfortable using AI and modern research tools to come up to speed on regulatory questions you haven9t encountered before
- You know the channel realities: marketplace listing requirements, shipping classifications, ad platform policy restrictions for cleaning products. No surprises after the box is printed.
Go-to-market strategyBefore a product launches, you already know how it9ll be sold.
- Is this a top-of-funnel hero across multiple paid channels? A search-only play? A creator seeding push on social? A marketplace-first launch? You decide based on the product, the customer, and what we know works
- You build the GTM plan with the media buyers and the creative strategist. You bring the product POV, they bring channel and creative expertise, and together you ship the right launch
Positioning and offer strategyYou make sure every product launches with a clear point of view.
- You own the product brief: customer personas, purchase drivers, key selling points, recommended angles, FAQ, objection handling
- You recommend the pricing and offer structure: bundles, subscribe-and-save mechanics, BOGO, intro offers, AOV-builder upsells. You bring the recommendations. The team aligns and tests.
- You write edit the customer service product training so the CS team answers questions accurately and on-brand
- You9re the source of truth on every product. When the buyer team needs to know 44what9s the unique mechanism?44 or 44how long is the battery life44 they will come to you.
Content, community, and partnershipsYou9re the customer voice inside the building, so you also become the customer voice on our channels.
- You9ll engage and energize our creator community to help them spread the word and create high converting content for our paid media channels.
- You9ll collect feedback from our creator community to help inform the product pipeline.
What we need you to bring- 5+ years in product management, brand management, or product marketing for a DTC ecommerce brand. Ideally in a physical product category (CPG, beauty, home goods, pet, health). Pure software PM experience won9t translate
- You9ve shipped real physical products from concept to market. You9ve written PRDs, worked with overseas factories, navigated samples and revisions, managed launch timelines.
- DTC ecommerce native. You understand AOV, LTV, CAC, subscription mechanics, and the unit economics that make or break a product launch
- Customer-obsessed in practice, not just in slogan. You9ve actually run surveys, read tickets, called customers, sat in CS queues. You can point to product decisions you made because of what you heard
- GTM fluency. You9ve planned product launches across paid media, marketplace, and content channels. You know what works for what kind of product
- Strong written communication. PRDs, briefs, FAQs, social copy, partnership outreach. You write clearly and you write a lot
- Content and creator instincts. You know what makes content work on TikTok and Instagram. You9ve worked with creators and partners and have opinions on what good looks like
- Strong operator energy and agency. You don9t wait for someone to tell you what9s broken. You find it, you scope the fix, you pull in the right peers, and you ship it
- Willingness to travel to China occasionally for factory visits and sample work
- Comfortable using AI tools to accelerate research, regulatory work, content drafts, and analysis. We expect leverage, not just hours
Why this role is different- You report directly to the CEO. The product strategy for the brand is yours.
- You9re the central node. Creative, supply chain, media buying, marketplace, ops - they9re all your peers, and your job is to pull them together around the product. The role is built for someone who likes that kind of leverage
- You stay in the work. This isn9t a role where you write Asana tickets and manage handoffs. You9re talking to customers, writing PRDs, briefing creators, posting content, reviewing samples, and shipping launches. Hands-on across the full lifecycle
- Real growth path. Crush this role and the path expands - more brands under your product leadership, growing the product function, or expanded scope across the company
What success looks like in 12 months- You9ve built and shipped the new product criteria framework, and the company uses it to make go/no-go calls
- You9ve launched at least 2-3 new SKUs that hit their commercial targets, plus meaningfully improved at least one existing product
- The media buyers can launch your products faster and better because the product brief, angles, and offer structure are clear before they get the file
- The CEO trusts your product judgment - you9ve earned it through clear thinking, fast execution, and results
- The brand has a 6-12 month product roadmap that9s exciting, defensible, and tied to real customer insight
