The Product Manager develops, implements, and manages product marketing activities to provide optimum sales and profits to the assigned product line. The Product Manager determines short and long-term strategies and tactics for product marketing. Evaluates the effectiveness of programs and concepts. Understanding of product features, benefits, pricing, positioning, design, and advertising.
Position Responsibilities may include: - Identify and prioritize business opportunities through Voice of Customer and market share analysis.
- Develop business cases for the development of new products, including recommending product positioning and pricing strategy to produce the lowest cost products, and attain the highest possible margins and long-term market share.
- Manage product life cycles by establishing short and long-range visions for products.
- Develop product specifications to meet the voice of customer needs for markets.
- Evaluate and escalate risks in projects/products to supervisor and senior management when appropriate.
- Monitor competitive activities/products and provide continuous gap analysis in products/services.
- Apply knowledge of regulatory requirements for products.
- Establish price to market through margin analysis and competitive positions.
- Provide sales support for product benefits and features internally and externally (Product/Dealer Meetings)
- Perform additional projects/duties to support ongoing business needs.
Nature & Scope:- Applies practical knowledge of job area typically obtained through advanced education and work experience
- Encouraged to seek continuous improvements
- Performs a range of mainly straightforward assignments
- Works independently with general supervision
- Problems faced are difficult but not typically complex
Knowledge & Skills:- Ability to work in a fast-paced team environment.
- Effective communication skills - verbal, written, and public speaking.
- Ability to develop effective communication pieces such as (presentations, written memos, etc.).
- Good judgment and decision-making skills to lead multi-functional new product programs to market.
- Ability to apply business and financial methods.
- Ability to build relationships with and influence stakeholders
- Effective organizational and time management skills.
- Intermediate knowledge of HVAC technology and components.
- Knowledge of durable goods manufacturing processes.
- Applies quality problem-solving techniques (root cause analysis).
- Applies Voice of Customer to the product cycle.
- Ability to translate complex problems and ideas into easily understood descriptions
- Ability to apply good judgment, strong work ethic, and integrity on the job.
Competencies:Experience:
- 5+ years of experience in product management
Education/Certification:
- Bachelor's degree. My preference would be in the Sciences. Business or Marketing preferred
People Management: No
Physical Requirements / Work Environment:
- Must be able to perform essential responsibilities with or without reasonable accommodations. . Some travel will be required - up to 15%.
Reports To:
- Director, Product Marketing or Mgr, Product
