8+ years of experience in product marketing with full ownership of go-to-market strategies
Extensive experience in large-scale, multi-channel marketing campaign management
Proficient in collaborating with consumer insights or research teams for product positioning
AI fluency with practical applications for enhancing workflow efficiency
Strong analytical skills for data interpretation and informed marketing decisions
Proven ability to lead complex initiatives across multiple stakeholders
Exceptional project management skills with capacity to manage competing priorities
Strong collaboration and communication skills with a customer-first mindset.
Responsibilities
Define and develop the marketing roadmap for product lines with cross-functional teams
Lead the complete go-to-market strategy for new product launches, from research to post-launch analysis
Collaborate with various teams to execute coordinated and impactful marketing initiatives
Conduct research to understand customer needs and translate insights into product positioning
Create integrated marketing campaigns that foster product adoption and shape brand narrative
Analyze campaign performance to drive continuous improvement in marketing effectiveness
Manage several high-priority tasks while ensuring stakeholder alignment and execution.
Benefits
Unlimited vacation
Health Insurance options including full coverage by Fora HQ
Dental & Vision Insurance
Wellhub Memberships
401k plan with company match
Commuter Benefits
Supplemental Life Insurance
Stock Options
Full Job Description
About the Role
Fora is seeking a founding Product & Integrated Marketing Lead to define and execute the marketing strategy across our key advisor-facing products. This is a highly cross functional role that sits at the intersection of product marketing, integrated marketing, and customer insights. Reporting to the Head of Product Marketing & Integrated Marketing, you will own the end to end go-to-market strategy for a portfolio of products and features while helping establish the foundational processes that shape how marketing operates at Fora.
This role offers the opportunity to own a critical area of the business, work to shape the Product & Integrated Marketing team, and partner across teams to deliver thoughtful, research-driven campaigns that drive product adoption and engagement and shape the Fora brand. AI-fluency and a commitment to a culture of experimentation is an expectation of this role. Key Responsibilities
Define and develop the marketing roadmap for a portfolio of Fora products in partnership with Product and cross functional stakeholders.
Own the end to end go-to-market strategy for new products and feature launches, from research and positioning, through product pricing and packaging, campaign planning, execution, and post launch analysis. Combine established methodologies with AI native tools
Partner closely with Product, Strategy and Business Operations, Content Design, Growth, Lifecycle Marketing, Communications, Creative, and Consumer Insights to deliver coordinated marketing initiatives and inform product development.
Lead quantitative and qualitative research efforts alongside the Consumer Insights team to develop a deep understanding of customer needs, behaviors, and opportunities.
Translate customer insights into clear product positioning, messaging, and marketing strategies.
Develop integrated campaigns that support product adoption and long-term growth while also shaping the overall Fora brand narrative.
Use data to evaluate campaign performance, generate actionable insights, and continuously improve marketing effectiveness.
Manage multiple high priority initiatives while aligning stakeholders across teams and maintaining strong execution.
Requirements
8+ years of experience in product marketing with ownership of end to end go-to-market strategies.
Extensive experience planning and managing large scale, multi-channel marketing campaigns.
Deep experience partnering with consumer insights or research teams and applying customer research to product positioning and marketing strategy.
AI fluency and demonstrated examples of how AI is integrated into workflows to improve speed and quality of execution
Strong analytical skills with the ability to interpret data and make informed marketing decisions.
Demonstrated success leading complex cross functional initiatives across multiple stakeholders.
Excellent project management and organizational skills with the ability to manage competing priorities.
A collaborative working style with exceptional communication and stakeholder management skills.
A customer first mindset and a strong orientation toward business outcomes.
A desire to work in a fast-paced startup environment.
Ability to work in the United States and currently based in New York City or willing to relocate.
Strongly Preferred
Experience marketing B2B products.
Experience building or improving marketing processes and operational frameworks.
Experience partnering closely with Product, Growth, and Lifecycle Marketing teams.
Experience with people management.
Experience in the travel industry is welcome but not required.
Compensation
Compensation for this role varies based on experience, with an indicative range of $170K-$220K + equity. Final compensation will depend on the level at which the candidate is hired, as we're considering multiple levels for this role.
Unlimited vacation
Health Insurance (including an option completely covered by Fora HQ)
Dental & Vision Insurance
Wellhub Memberships
401k plan with company match
Commuter Benefits
Supplemental Life Insurance
Stock Options
This role is based in our beautiful New York City office (Tribeca/Fidi) with lots of natural light and great views.
