Product Communications Manager, WhatsApp
Responsibilities
Develop and execute external communications strategies that advance WhatsApp's reputation across consumer, business, and policy audiences
• Build and maintain relationships with technology, business media, and creators
• Craft compelling narratives around WhatsApp product launches, platform milestones, and business messaging growth
• Prepare spokespeople for media interviews, press events, and public appearances by developing briefing materials, talking points, and Q&A documents
• Lead proactive and reactive media relations efforts, including drafting press releases, pitches, statements, and op-eds
• Think through integrated communications across all channels, including owned, earned and social
• Help shape the tone for WhatsApp to create messaging and tactics that will resonate with target audiences
• Work directly with Product and Marketing to shape how they can help advance our campaign or narratives
• Create content such as key messaging, blogs, pitches, and other creative materials that evangelize various announcements and milestones
• Lead press events, prepare spokespeople, and create briefing materials
• Collaborate across multiple functions including engineering, product, marketing, content, and communications
• Implement AI tooling into daily workflows to drive efficiency and speed of impact
Minimum Qualifications
• 6 years of experience in technology communications or a related field
• Experience developing and executing communications strategies for consumer technology products or platforms with large-scale user bases
• Experience managing media relations, including proactive pitching and reactive issues management for complex or high-profile topics
• Experience writing and editing a range of communications materials including press releases, media pitches, executive talking points, and briefing documents
• Experience collaborating with cross-functional partners including product, legal, and policy teams to align messaging and execute communications plans
Preferred Qualifications
• Experience in communications for messaging or platform-related products with global audiences across multiple markets
• Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies
• Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)
• Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)
• Demonstrated use of AI tools to improve communication workflows, content development, or media monitoring processes
• Experience managing communications around product launches in international or emerging markets
