DITCH WITCH WEST - PORTLAND, ORPRODUCT & APPLICATIONS SPECIALIST:As a
Product & Applications Specialist - Vacuum Excavation, Microtrenching, Large Track Trenchers and Plows, you will serve as a field-based resource focused on driving sales growth, new customer acquisition, and market development across your assigned region. You will work closely with Territory Managers (TMs) to identify opportunities, develop customers, demonstrate equipment, and support the sale and application of represented solution lines.
Your mission is to support the growth of assigned product lines through product, application and jobsite expertise.This position combines technical product and application knowledge with a strong focus on customer success through robust jobsite analysis. The successful candidate will understand customer applications, jobsites, and production requirements and translate those needs into equipment solutions and recommendations that deliver measurable value.
KEY RESPONSIBILITIES:- Partner with Territory Managers - Work alongside TMs to identify target customers, develop opportunities, conduct joint customer calls and jobsite visits, demonstrate equipment, and assist with putting equipment into service and verifying that it meets the specific needs of the jobsite.
- Vacuum Excavation Applications - Develop strong application knowledge around hydro excavation, air excavation, utility exposure, potholing/daylighting, debris removal, cleanup, and other vacuum excavation applications. Help customers properly match equipment configurations to their operational requirements.
- Microtrenching Applications - Develop and maintain expertise in microtrenching applications, equipment selection, cutting systems, trench specifications, installation methods, restoration considerations, and overall jobsite workflow.
- Large Track Trenching Applications - Develop and maintain expertise in large track trenching applications, equipment selection, cutting systems, trench specifications, installation methods, restoration considerations, and overall jobsite workflow.
- Large Cable and Utility Plow Applications - Develop and maintain expertise in large cable and utility plowing applications specific to machines, equipment selection, tooling systems and setup, plow specifications, installation methods, restoration considerations, and overall jobsite workflow.
- Product Demonstrations & Field Support - Conduct professional equipment demonstrations and field evaluations that clearly communicate product capabilities, productivity, operating advantages, and customer value.
- Application Consulting - Evaluate customer jobsites, applications, production requirements, and existing equipment to recommend appropriate Ditch Witch and other product solutions.
- Customer Acquisition and Retention - Develop relationships with contractors, municipalities, utilities, telecom providers, fiber contractors, infrastructure contractors, and other organizations that utilize vacuum excavation and microtrenching technologies.
- Market Development - Monitor and identify emerging applications, industries, infrastructure projects, and customer segments that create opportunities for increased product penetration within the region.
- Competitive Product Knowledge - Maintain strong working knowledge of competitive vacuum excavation and microtrenching equipment, technologies, applications, capabilities, and market positioning. Use this knowledge to effectively differentiate Ditch Witch West solutions, address customer objections, and provide field-level competitive intelligence.
- Sales & Product Training - Provide product, application, and competitive training to Territory Managers and other internal sales personnel to strengthen their ability to identify opportunities and confidently sell these product lines.
- Product Evaluations & Field Testing - Support customer evaluations, demonstrations, pilots, and field testing while documenting customer feedback and application performance.
- Sales Pipeline & Activity Management - Maintain visibility of regional opportunities, prospecting activity, demonstrations, competitive activity, and customer development efforts while providing regular updates to the Sales Manager.
QUALIFICATIONS:- 5+ years of experience in equipment sales, technical sales, market development, applications support, or a related field preferred.
- Experience within underground construction, utilities, telecommunications, fiber construction, vacuum excavation, trenching, or related industries is highly desirable.
- Strong mechanical and technical aptitude with the ability to understand equipment operation and jobsite applications.
- Strong communication, presentation, demonstration, and relationship-building skills.
- Ability to communicate effectively with equipment operators, project managers, business owners, utility personnel, and executive-level decision makers.
- Ability to operate independently while working collaboratively with Territory Managers and dealership personnel.
- Comfortable working in field and jobsite environments and operating or demonstrating equipment as required.
- Willingness to travel frequently throughout the assigned region, including overnight travel.
IDEAL CANDIDATE PROFILE:The ideal candidate combines a
strong technical and application knowledge along with a strong trouble shooting, problem identification and problem solving mentality. This person should be comfortable understanding how customers perform their work, and demonstrating how Ditch Witch West equipment can improve their operation.
They should be equally comfortable working and partnering with Territory Managers to move opportunities from initial prospecting through demonstration, evaluation, and ultimately equipment purchase and application with a strong emphasis on application and customer success.
Success in this position will be measured by
the ability to strengthen the technical selling capability of the regional sales organization.Compensation: Base + Commission (Depending on Experience) 
