Job DescriptionAt LinkedIn, our approach to flexible work is centered on trust and optimized for culture, connection, clarity, and the evolving needs of our business. This role may be remote or hybrid. At LinkedIn, hybrid roles are performed both from home and from a LinkedIn office on select days, as determined by the business needs of the team. Remote roles are performed from the designated home work location upon time of hire, and any changes to this home work location requires a review of remote status and approval.
This role can be based in either New York, San Francisco, Mountain View or Chicago.
LinkedIn Sales Solutions is bringing a new generation of solutions to market as AI changes how customers sell. We're looking for a Principal Product Marketing Manager to own how we bring pricing and packaging to market for that next generation: how we articulate customer value, how we make our commercial model compelling to buyers, and how we help customers see a clear return on their investment. You'll help shape the commercial choices behind a major new product and craft the go-to-market innovation story that makes its value clear to customers and the business.
This is a senior individual-contributor role for someone who combines commercial rigor with exceptional storytelling. You can frame an ambiguous business problem, develop an evidence-based recommendation, and bring leaders with you. You can also translate a new way of working into a customer story that is simple, credible, and commercially compelling.
Responsibilities: - Bring pricing to market. Partner with Product, Pricing, and Finance as they define pricing and packaging, bringing the customer's voice to those decisions. Then own how that pricing lands: build the pricing narrative, value-based pitches, packaging comparisons, and objection handling that help customers understand what they're buying and why it's worth it.
- Build the case for growth. Define how customers realize value-and how we demonstrate that value through adoption, renewal, and expansion. Connect customer outcomes to the commercial decisions that help the business grow.
- Craft the GTM innovation story. Explain what is changing in customers' work, why this new product matters, and why LinkedIn is positioned to deliver value. Use that story to help leaders make strategic choices and help customers understand the opportunity-not simply to produce messaging.
- Develop a market point of view. Bring together customer insight, competitive intelligence, buying dynamics, and market shifts to identify opportunities and risks. Turn those insights into clear implications for portfolio and commercial strategy.
- Lead with an AI-forward perspective. Understand how AI is changing customer workflows, what customers value, how competitors differentiate, and how new capabilities may be monetized. Use AI in your own work to deepen analysis and scale your impact, while applying sound judgment to the evidence.
- Drive decisions across functions. Work closely with Product, Sales, Customer Success, Finance, and Marketing to move consequential commercial questions forward. Bring structure to ambiguity, challenge assumptions constructively, and build alignment without relying on formal authority.
- Partner with other PMMs. Own the commercial model and customer value story that inform the go-to-market approach. Your launch PMM partner owns product launch positioning, launch execution, and seller readiness; together, you'll ensure the commercial strategy translates into a coherent market launch.
What success looks like:LSS brings its next generation of solutions to market with a validated, scalable commercial model and a clear story of customer value. Leadership has stronger evidence for its pricing and growth decisions; customers understand why the innovation matters; and the business has a more compelling foundation for adoption, renewal, and expansion
- Significant experience in product marketing, commercial strategy, strategy consulting, or a related field, with a strong foundation in B2B marketing.
- A track record of shaping commercial decisions-not just communicating them-including pricing, packaging, monetization, growth strategy, or customer value.
- The ability to structure complex, ambiguous problems; develop a point of view from imperfect information; and make recommendations senior leaders can act on.
- Exceptional storytelling skills: you can make a rigorous business case persuasive and make a complex innovation understandable to customers.
- Strong customer and market instincts, paired with analytical and financial fluency.
- A practical understanding of AI's implications for B2B customer workflows, differentiation, and commercial models.
- Experience influencing senior stakeholders and leading cross-functional work as an individual contributor.
QualificationsBasic Qualifications: - Bachelor's degree or equivalent practical experience
- 7+ years of experience in product marketing, commercial strategy, strategy consulting, or a related field
- 5+ years of experience in B2B marketing
Preferred Qualifications:- Track record of taking pricing, packaging, or monetization changes to market-building the value story, pitch materials, and customer communications that drive adoption
- Experience translating complex pricing or packaging into simple, compelling customer and seller-facing narratives.
- Experience influencing senior stakeholders and leading cross-functional work as an individual contributor
- Ability to structure complex, ambiguous problems, form a point of view from imperfect information, and make recommendations senior leaders can act on
- Exceptional storytelling skills, with the ability to make a rigorous business case persuasive and a complex innovation easy for customers to understand
- Strong customer and market instincts, paired with analytical and financial fluency
- Practical understanding of AI's implications for B2B customer workflows, differentiation, and commercial models
Suggested Skills: - Product Marketing
- Go-to-Market Strategy
- Pricing
- Strategic Thinking
- Storytelling
LinkedIn is committed to fair and equitable compensation practices. The pay range for this role is $157,000 to $245,000. Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience, certifications, and specific work location. This may be different in other locations due to differences in the cost of labor.
The total compensation package for this position may also include annual performance bonus, stock, benefits and/or other applicable incentive compensation plans. For additional information, visit: https://careers.linkedin.com/benefits.
Additional Information 
