8+ years of product marketing experience in subscription, SaaS, or platform businesses with complex portfolios
Experience in building or scaling product marketing functions from early stages
Deep expertise in developing pricing and packaging strategies, including research and structural decision-making
Proven success in enhancing subscription retention, attachment, and conversion via effective messaging and education
Strong background in cross-functional collaboration with key internal teams like growth, product, partnerships, sales, and customer success
Management experience necessary to build and lead a product marketing team
Responsibilities
Define and evolve Bizee's core product messaging and value proposition
Audit and prioritize Bizee's product portfolio for effective positioning and marketing
Lead product pricing and packaging strategy through comprehensive research and execution
Drive marketing for subscription and add-on products to enhance conversion and retention
Optimize customer journey messaging in collaboration with Growth using performance data insights
Oversee partner marketing efforts for co-branded content and initiatives
Equip Sales and Customer Success teams with necessary tools and training for effective product communication
Manage go-to-market strategies for new product packages and pricing changes
Benefits
Health Care Plan (Medical, Dental & Vision)
Life Insurance (Basic, Voluntary & AD&D)
Virtual Wellness Resources
Work From Home
Full Job Description
The Opportunity
The Principal Product Marketing Manager owns the strategic direction of Bizee's product marketing function and the messaging, positioning, packaging, and go-to-market execution that drive subscription attach, conversion, retention, and revenue across the product suite. This role is the internal driver for foundational product positioning, pricing and packaging strategy, and funnel and lifecycle messaging. The Principal Product Marketing Manager builds Bizee's product marketing function from the ground up, partners with Brand, Growth, Product, and Partnerships leadership, and equips Sales and Customer Success to communicate product value to customers.
Requirements Key Responsibilities
Define and evolve Bizee's foundational product messaging and positioning: how Bizee describes itself as a product and the value proposition that anchors all downstream messaging
Audit Bizee's full product portfolio and own how each product is positioned and marketed, prioritizing focus based on revenue and business impact
Lead pricing and packaging strategy across formation, subscription, and add-on products: research, recommendations, and execution
Drive subscription and add-on product marketing through messaging, positioning, and product education that increases subscription attach, conversion, and long-term retention, and surfaces add-on products at the right moments in the customer journey
Optimize funnel messaging and positioning in close partnership with Growth, using existing audits and performance data to prioritize and drive opportunities
Lead third-party partner marketing: messaging, positioning, and execution for co-branded landing pages, emails, and in-app surfaces, in close partnership with the Partnerships team
Equip Sales and Customer Success with the messaging, collateral, and training to communicate product value and engage customers effectively on an ongoing basis
Lead cross-functional go-to-market for new packages, pricing changes, product repositioning, and audience expansion initiatives
Drive customer, market, and competitive research, and serve as the internal voice of the customer in product and marketing decisions
Define and own launch objectives, KPIs, and measurement frameworks for product marketing initiatives
What This Role Does Not Own
A/B testing, conversion rate experimentation, and funnel test execution
Brand strategy, brand identity, and brand voice and tone
SEO content strategy
Editorial and narrative content, including podcast and long-form storytelling
Lifecycle email and SMS execution, and paid media creative and buying
Product roadmap and product development decisions
Partner relationship management and contract negotiation
Qualifications
8+ years of product marketing experience, ideally in a subscription, SaaS, or platform business with a complex product portfolio
Experience building or scaling a product marketing function from an early stage
Deep experience driving pricing and packaging strategy, including research design and packaging structure decisions
Demonstrated impact on subscription retention, attach, and conversion through messaging, positioning, and product education
Strong cross-functional partnership experience with growth, product, partnerships, sales, and customer success teams
Management experience and readiness to build and lead a product marketing team
Benefits
Available benefits include: Health Care Plan (Medical, Dental & Vision), Life Insurance (Basic, Voluntary & AD&D), Virtual Wellness Resources, Work From Home
