7+ years in product management with experience from concept to market
Strong mobile-first instincts for designing sticky consumer apps
Adaptability to ambiguity in early-stage product challenges
Proficient in customer discovery and translating insights into product direction
AI-native mindset with a focus on leveraging intelligent systems
Hands-on builder with prototyping skills and a collaborative approach
Excellent communication skills to influence cross-functional teams
Responsibilities
Own and evaluate the product roadmap, refining it based on insights gathered
Conduct user discovery to sharpen problem definitions and iterate solutions
Embed meaningful AI features to enhance product experience and operations
Make strategic decisions on product development versus partnerships
Establish and uphold key performance metrics for accountability
Benefits
Comprehensive Medical, Dental, and Vision plans with extensive coverage
401(k) plan with matching contributions
Generous PTO policy including 13 paid holidays and 25 vacation days
Paid Family Leave for work-life balance
Access to employee assistance programs and wellness stipends
Optional benefits like healthcare FSAs, and various types of supplemental insurance
Full Job Description
ButterflyMX is hiring for a Principal PM to lead the mobile product experience for a new and growing area of our business. You'll own the mobile experience for this new surface area while solving the needs of property managers and operators who are part of the same ecosystem. This is a role for someone who can hit the ground running with existing momentum and still bring the curiosity and rigor to challenge what we think we know.
Responsibilities:
Own the product roadmap for this new area: evaluate what we've scoped, stress-test the assumptions, and evolve the plan based on what you learn
Conduct rigorous discovery by getting close to end users and operators, sharpening the problem definition while iterating with Design and Engineering on the solution
Embed AI into the product where it creates genuine value, not as a feature checkbox but as a lever for better experiences and smarter operations
Make smart calls about what we build versus partner versus white-label
Establish the metrics that matter and hold yourself accountable to them
Requirements:
7+ years in product management with a track record of owning products from concept to market
Mobile-first instincts: you think in mobile experiences natively, understand what makes a consumer app sticky, and have shipped products people use on their phones
Comfort with ambiguity and early-stage product challenges: you can operate with a partial playbook, fill in the gaps, and make confident decisions with incomplete information
Strong discovery discipline: you know how to get close to customers, synthesize qualitative signal, and translate it into a clear product direction
AI-native thinking: you approach product problems by asking how intelligent systems can improve the experience, not by adding AI as an afterthought. You stay current on what the technology can actually do, and you bring that knowledge into discovery, design, and prioritization conversations
A builder's mindset: you don't just write specs and hand them off. You prototype, tinker, use the tools available to you today to explore ideas quickly, and you close the loop between what you ask engineering to build and how it actually works
Sharp communication skills: you can influence across engineering, design, go-to-market, and leadership by writing well, presenting clearly, and earning trust without authority
Bonus if you have at least one:
Experience in proptech, multifamily real estate, or property operations
Experience building consumer mobile apps with meaningful engagement, retention, or marketplace dynamics
Experience navigating third-party integrations or white-label partnerships as part of a product strategy
Background in platforms where the end user and the buyer are different people: you understand that tension and know how to build for both
Compensation
The expected base salary range for this position is $200,000-$240,000. Actual compensation will depend on factors including budget, skills, experience, location, and internal equity. This position may also be eligible for bonuses, equity, or other forms of compensation, where applicable.
Benefits
Comprehensive Medical (ButterflyMX covers 90% of the cost), Dental, and Vision plans (ButterflyMX covers 100% of the cost) starting day 1
401(k) plan with a match
13 paid holidays, 25 PTO days
Paid Family Leave
Employee Assistance Program
Quarterly self-care stipends
Access to optional benefits including pre-tax flexible healthcare spending accounts (FSA and HSA), Dependent Care FSA, and Commuter Benefits, as well as optional Supplemental Life, AD&D, Hospital Indemnity, Disability, Legal, Accident, Critical Illness, Pet, and Personal Liability Insurance
And more!
About ButterflyMX
ButterflyMX is a cloud-based smartphone video intercom system that replaces outdated apartment intercom systems. The company's intercom system allows residents to grant entry to their building from their smartphones, and it also allows property managers to grant access to visitors and delivery people. ButterflyMX's system is designed to be easy to install and use, and it integrates with a variety of smart home devices. The company was founded in 2014 and is headquartered in New York City.
