What You'll DoYou'll lead the vision, strategy, and execution for member acquisition across our consumer subscription portfolio. This is the highest-leverage growth role at WeightWatchers - pairing deep funnel ownership with the cross-functional complexity of operating across Marketing, Clinical, Engineering, and external partners. You'll operate as one of two Principal Growth Product Managers, splitting ownership of the Growth portfolio at the Principal level. You will:
- Own Acquisition End-to-End: Drive the strategy and execution for converting top-of-funnel intent into members. You own the funnel from landing page through quiz, plans, payment, and post-purchase activation across our subscription tiers.
- Lead High-Stakes Product Launches: Serve as the product lead on major launches that drive net-new acquisition - new program offerings, market expansions, partnership-driven products, and platform shifts. Own the integrated experience from pre-qualification to onboarding.
- Drive Partnership Integrations: Lead the product workstream for strategic partnerships across pharma, retail, payer, and ecosystem players. Own member identification, data flows, reporting infrastructure, and the in-product experience. Coordinate across Engineering, Legal, Clinical, and Marketing to deliver on contractual commitments.
- Drive Acquisition-Channel Programs: Partner with Marketing on channel-specific acquisition programs, promotional offers, and tiered pricing strategies. Define the product implications of marketing tests and own the technical execution.
- Lead Cross-Functional Launches: Work alongside Clinical, Engineering, Marketing, Finance, and Legal to ship complex multi-stakeholder initiatives on tight timelines.
- Architect & Optimize the Acquisition Funnel: Continuously optimize the acquisition flow to maximize CVR while protecting channel-mix integrity. Identify upstream bottlenecks (landing-page message-match, quiz drop-off) and downstream leakage (payment completion, eligibility friction) and own the prioritized backlog of fixes.
- Drive Promotional Strategy & Pricing: Partner with Marketing and Finance to define and execute promotional offers, plan-tier pricing tests, and cross-tier strategies - along with the technical infrastructure that makes them measurable, configurable, and reversible.
- Own the Strategic Roadmap: Set a 6-12 month roadmap for acquisition that balances near-term funnel optimization with the strategic bets that protect our position in consumer health and weight management.
- Influence & Align Senior Stakeholders: Communicate acquisition insights, experiment results, and partnership progress directly to the executive team and board. Translate complex product, clinical, and marketing trade-offs into clear strategic recommendations.
- Decide with Data: Define success metrics (CVR, CAC, channel-level LTV, partnership-attributed signups), run high-velocity A/B tests, and continuously evaluate performance to ensure measurable impact.
Who You Are- Mission-aligned: Committed to building products that improve member health outcomes.
- Accountable: Operate with ownership of the acquisition funnel and launch dates.
- Comfortable with cross-functional complexity: Have worked across Clinical, Legal, regulated, or partner-heavy environments and treat compliance and partner contracts as design inputs rather than blockers.
- Decisive and influential: Able to guide a cross-functional group (Marketing, Engineering, Clinical, Legal, Finance) toward a clear outcome using objective data and structured arguments, including when stakeholders disagree.
- Operationally rigorous: Build the dashboards, documentation, and operating cadence that make complex launches successful.
- Pragmatic: Prioritize speed and learning, with discipline about the trade-offs that allow major work to ship on time.
- Analytical: Comfortable analyzing dropoff at every funnel step, designing complex experiments, and interpreting nuanced test results.
- Growth-oriented: Deep working knowledge of growth marketing, behavioral economics, and consumer subscription dynamics.
Qualifications- 8+ years of Product Management experience, with a heavy focus on Growth, Acquisition, or Funnel Optimization in consumer-facing digital products.
- Proven track record of improving CVR and CAC in a subscription-based environment.
- Demonstrated experience leading complex cross-functional launches involving multiple internal teams and external partners.
- Strong product analytics fluency (Looker, Amplitude, GA, or equivalent) - able to build funnel reports and experiment readouts without waiting on a data team.
- Excellent communication skills, with the ability to explain complex acquisition data and product trade-offs to non-technical stakeholders, including senior executives and the board.
- Experience in Agile environments, collaborating closely with Engineering to ship high-frequency experiments and major launches in parallel.
- Healthcare, telehealth, wellness, or other regulated-industry product experience is a strong plus.
- Bachelor's or advanced degree in a quantitative or analytical field; MBA or healthcare-adjacent graduate degree a plus.
Base salary may vary depending on, but not limited to: skills, experience, and location. This role is also eligible for a comprehensive benefits package and annual bonus program.
US Pay Range
$150,000-$160,000 USD
At WeightWatchers, our mission is to build a worldwide community connected by healthy habits. If that resonates with you, then we would love to talk. WeightWatchers values developing community within our employee population as well. We have a hybrid work environment to allow our employees to find the right work-life balance.
