Principal Product Manager, Buying & Optimization

Tatari is looking for multiple Principal Product Managers to join the growing Buying and Execution team. In this role, you will play a pivotal role in redefining CTV advertising in an AI-first world. You will own the development of an AI-powered, self-serve TV platform that turns years of TV and CTV data into actionable intelligence-enabling marketers to plan, launch, and optimize campaigns with the ease of clicking "Go." Operating at the intersection of product, engineering, data science, and media execution, you will drive requirements, user stories, and delivery for campaign management and execution features across programmatic and direct TV. Your success will be driven by strong product ownership, disciplined execution, and a deep understanding of advertiser workflows, allowing you to prioritize the right problems and deliver differentiated, scalable solutions for marketers at every stage of growth. Responsibilities • Own the product vision, strategy, and execution for TV media buying and execution, end-to-end ("soup to nuts") • Define a compelling roadmap that differentiates the platform through automation and AI-driven capabilities • Partner closely with Engineering, Data Science, and Media Buying to translate business and customer needs into clear, prioritized product requirements • Drive feature prioritization and trade-offs based on customer impact, business value, and scalability of automated TV buying workflows • Collaborate cross-functionally with Media Buying, Media Operations, Marketing, and Leadership to ensure alignment and successful launches • Continuously monitor industry trends, competitive offerings, and emerging AI technologies to keep the product ahead of the evolving TV and CTV landscape • Use data, customer feedback, and experimentation to iterate, optimize performance, and deliver measurable impact Qualifications • 8+ years of product management experience in AdTech, with deep expertise in streaming and programmatic CTV advertising (linear TV experience is a strong plus) • Proven track record of shipping impactful products, including building new capabilities or platforms from the ground up • Strong communicator and influencer, able to articulate a clear product vision and defend roadmap decisions with data and conviction at the executive level • Highly customer-centric, with demonstrated skill in uncovering real user needs, writing strong user stories, and solving complex workflow problems • Experience partnering closely with Design to address diverse customer needs through user research, prototyping, and thoughtful UX decisions • Passion for automation and AI-driven innovation, balanced with a pragmatic, execution-oriented mindset • Comfortable operating in ambiguity and fast-moving environments, with a bias toward action and measurable outcomes • Nice to haves: experience working with AI/ML-powered products or data-driven optimization systems; familiarity with TV measurement, attribution, or identity challenges Benefits • Total compensation $190,000 - $225,000 • Equity compensation • Health insurance coverage for you and your dependents • 401K, FSA, and commuter benefits • $150 monthly spending account • $1,000 annual continued education benefit • $500 Newbie Productivity Perk • Unlimited PTO and sick days • Monthly Company Wellness Day Off • Snacks, drinks, and catered lunches at the office • Team building events • Hybrid RTO of 2 days per week in office #LI-HYBRID