Principal Product Designer

As a Principal Product Designer, you'll be a senior individual contributor and member of Product Design leadership responsible for raising the quality, creativity, and craft of Ro's patient experience. You'll lead through the work, setting a high bar for visual and interaction design, tackling ambiguous problems across the patient journey, and helping the designers around you produce their best work. Your primary focus will be evolving Ro's Design System into a foundation for exceptional product experiences, including how we enable AI-assisted design and development. You'll partner closely with various partners by bringing strong creative direction, storytelling, and experimentation to the experiences that introduce people to Ro. You'll report to the VP of Product Design and work closely with Design, Product, Engineering, Growth, and Marketing to identify opportunities and shape what great experiences at Ro can become and propagate those improvements through the Design System. What You'll Do: - Raise the design quality across Ro: Lead through direct contribution, bringing exceptional visual craft, creative direction, and product thinking to some of our highest-impact patient experiences. - Lead the evolution of Ro's Design System: Establish its vision and roadmap, evolve its visual language, and partner with Design Engineering to increase adoption and impact. - Shape how our Design Systems enable AI-assisted product development: Partner across Design and Engineering to ensure tools like Claude and Figma Make can leverage Ro's systems, patterns, and standards to produce higher-quality, on-system work at greater velocity. - Bring creative direction to Vertical Growth: Partner with designers, Product, Growth, Marketing, and Engineering to develop compelling concepts and experiences that introduce prospective patients to Ro, communicate our value, and improve conversion. - Turn creative exploration into org-wide leverage: Identify new patterns and approaches through hands-on product work, then codify the strongest ideas into reusable systems that can improve across Ro. - Lead our hardest design problems from ambiguity through execution: Identify opportunities proactively, establish a point of view, create and iterate on concepts, and bring the organization along from early exploration through polished implementation - Elevate the broader Product Design org: Mentor and challenge Senior and Staff designers, provide high-quality critique and craft leadership, and help expand the team's capabilities in visual design, storytelling, concept development, and systems thinking. - Partner with Product Design leadership on the future of the patient experience: Help define where Ro should push creatively, identify opportunities beyond the immediate roadmap, and establish a cohesive standard for how Ro's products should look, feel, and behave. What You'll Bring to the Team: - Exceptional visual and interaction craft by sharing a portfolio demonstrating sophisticated use of typography, composition, hierarchy, and storytelling alongside strong product-design fundamentals. - 10 years of experience designing and shipping high-impact digital products across web and mobile. - The ability to operate as both a systems thinker and hands-on maker by defining scalable design languages and patterns while personally demonstrating what exceptional execution looks like. - Experience building, evolving, or driving adoption of design systems at scale with a strong point of view on how systems can increase both product quality and development velocity. - Strong conceptual thinking and creative-direction skills that allow you to generate compelling ideas, establish a creative point of view, communicate the thinking behind it, and guide others toward a high-quality result. - Experience designing consumer-facing experiences where brand, storytelling, growth, and conversion matter with an understanding of how creative quality and rigorous experimentation work together. - Demonstrated Principal-level leadership and influence where you proactively identify ambiguous, high-impact opportunities, align senior cross-functional partners around a direction, and raise the capabilities of experienced designers through your work, critique, and mentorship. The target base salary for this position ranges from $242,300 - $285,000, in addition to a competitive equity and benefits package (as applicable). When determining compensation, we analyze and carefully consider several factors, including location, job-related knowledge, skills and experience. These considerations may cause your compensation to vary.