About the opportunity:Homeward gives real estate agents a set of financial product solutions that help their clients move without the usual contingency headaches. We're growing and building the team that gets us to the next level. Fair warning: we don't have a marketing playbook yet. If that excites you, read on.
We're looking for a Principal Integrated Marketer to help Homeward build trust and confidence with real estate agents. This is a player-coach role where you'll both set the strategy and do a lot of the work yourself. Over time, that ratio will shift as we build out the marketing playbook and team.
In this role, you will:- Partner with the executive team (specifically, the CEO, Chief Growth Officer, and Chief Sales Officer) to translate business priorities into a clear marketing strategy
- Drive demand generation and integrated marketing efforts across the company. You will be responsible for executing the strategy, defining KPIs, and reporting out on results to the executive team
- Establish a trusted presence across channels where agents are gathering - organic and paid social media, brokerage networks, industry events, etc.
- Build and manage a content engine across multiple formats (editorial, video, visual) and asset types (thought leadership, testimonials and social proof, educational webinars).
- Experiment with new growth marketing strategies. For example, we're interested in testing out an agent ambassador program and targeted paid campaigns to amplify content distribution or re-engage agents who have used it in the past. The marketing strategy will evolve over time as we learn what works and what doesn't.
- Leverage a combination of employees, contractors, and tools to build out a small but effective growth marketing team. We'll want you to hire an experienced marketing team to provide the leverage needed.
How you'll work:- Balance strategic thinking with hands-on execution, comfortably shifting between setting direction and rolling up your sleeves to get the work done.
- Create clarity and momentum in ambiguous environments, independently driving initiatives from concept through execution.
- Operate with an ownership mindset, holding yourself accountable for business results rather than simply completing marketing activities.
- Demonstrate exceptional judgment and ability to make thoughtful tradeoffs. For example, by knowing when speed matters more than perfection-and when precision is critical to the business.
- Use customer insights, data, and sound business judgment to make decisions quickly, iterate often, and continuously improve results.
- Build collaborative, cross-functional partnerships across executive leadership, Sales, and Product Management.
What we're looking for:- 7+ years experience in Marketing
- A well-rounded marketing generalist that has experience driving integrated marketing plans across a breadth of channels, which might include content, organic and paid social, influencer / community networks, email, event marketing, and PR
- Data-driven and excellent at defining, setting, and reporting on full-funnel KPIs
- High creative and editorial standards - you'll be responsible for managing content marketers / visual designers
- Startup experience and scrappy mindset is a must. You need a self-starter mindset, who is excited to figure things out rather than inheriting a system.
- Excellent communication, organizational, and project management skills
- Experience in real estate or financial products is a plus. And if not, the desire to dig in and deeply understand real estate agents and how to get them to trust and understand Homeward enough to try a complex financial product
Perks and BenefitsCompensation:- Competitive base salary.
- Annual performance bonus eligibility.
- Meaningful equity grant - stock options with real upside potential.
Benefits:- Comprehensive medical, dental, vision, and life insurance coverage - with company contributions towards premiums.
- Meaningful time off - including 20 days of paid vacation, 5 sick days, 12 company holidays, and 2 floating holidays.
- Generous paid parental leave of up to 13 weeks.
- 401(k) with employer contribution match.
- Remote-first work environment (our headquarters are in Austin, TX).
- Collaborative, low-ego team that values intellectual curiosity and continuous improvement.
- See more about how Homeward takes care of our team here.
