Principal, GTM EnablementDepartment: Sales
Employment Type: Permanent
Location: Remote, United States
Reporting To: VP, Sales Execution & Performance
Compensation: $110,000 - $160,000 / year
DescriptionThe Principal is a critical change agent on the Sales Performance & Execution team. You will own the design and delivery of enablement programs that directly impact seller readiness, adoption, and productivity, equipping our sales organization to perform at their best.
- This is not a passive content role. You're building, reaching out, moving towards the gap
- You deliver with precision. You scope realistically, communicate proactively, and finish strong
- Your field communications are clear, concise, and action-oriented
- You sell the change. You understand that adoption doesn't happen because a feature went live
- You stay calm and composed. You adapt, prioritize, and move forward
What that means day-to-day:Change Management & Field Communications- Own the change management strategy for GTM with adoption plans that anticipate resistance, reinforce behavior, and measure outcomes
- Draft and distribute clear, timely communications to the sales org: newsletters, launch announcements, process updates, policy changes, and more
- Act as the connective tissue between Sales, Onboarding, CS, Marketing, Product, and RevOps, embedding early to represent the seller's perspective
- Represent enablement priorities in cross-functional planning forums; proactively flag risks or blockers
Enablement Program Delivery - Design and execute enablement programs, inclusive of tools, messaging, onboarding, products, etc
- Maintain an enablement calendar and program roadmap with clear milestones, owners, and success criteria in partnership with cross-functional stakeholders
- Support SKO planning and execution in partnership with Marketing
Sales Plays & Runbooks - Build and maintain a library of sales plays and runbooks covering key motions: new logo pursuit, expansion, competitive displacement, vertical-specific plays; iterate based on data
- Incorporate MEDDPICC and Veriforce's evolving sales methodology into all content and coaching
What you'll need to be successful:Required - At least 5+ years in sales enablement, revenue programs, or a directly adjacent field (e.g., GTM programs, field marketing, product marketing, sales operations)
- Demonstrated experience leading change management for tool, process, or policy rollouts in GTM
- Strong written communication skills. You can write a crisp field announcement, a persuasive executive update, and an engaging newsletter without help
- Program management DNA: you plan backward from deadlines, track dependencies, and keep multiple workstreams moving simultaneously
- Familiarity with MEDDPICC or comparable enterprise sales methodologies; comfortable coaching sellers on qualification and deal strategy
- Collaborative, proactive interpersonal style-able to build trust quickly across functions and levels
- Positive, accountable energy; you own your outcomes and bring others along
Preferred - Hands-on experience with Salesloft and/or Salesforce CRM-not just as a user, but as someone who has enabled others on these platforms
- Analytical capability: ability to use CRM or BI tools to validate enablement impact, identify gaps, and prioritize effort
- Background in B2B SaaS, online marketplaces, energy, utilities, or industrial/contractor markets
What you'll get in return:Here are just a few of the great reasons to join our team!- Work with a global team! We have colleagues and customers across North America and around the world.
- Veriforce is a great place to work! Our leaders and team members consistently cite our culture as one of the top reasons it's a great place to build a career.
- Veriforce provides
- 100% employer-paid medical and dental insurance for employees
- Monthly contributions to Health Savings Accounts
- A 401(k) match that is immediately fully vested
- Outstanding time off benefits
- Paid time off for volunteer activities
- Remote work opportunities
