5+ years in marketing/business development, with 2+ years in management roles
Proficient in Microsoft Office, iManage, CVENT, TicketManager, and CRM systems
Experience in vendor management and contract negotiations
Strong professional services or B2B marketing experience
Ability to work extended hours and travel as needed
Responsibilities
Design event programs to enhance client engagement and cross-selling
Lead planning and execution of complex marquee events from concept to analysis
Develop and execute tactical strategy for major industry conference sponsorships
Act as liaison for business unit stakeholders, translating goals into experiential plans
Collaborate with teams to identify targets for premier events and develop follow-through plans
Manage vendor relationships and contract negotiations for premium services
Oversee on-site teams for events, ensuring seamless attendee experiences
Capture client data during events for CRM integration to support relationship management
Manage budgets, tracking expenses and reporting variances
Utilize event technologies for logistics and attendee engagement, training staff on best practices
Benefits
Support for professional development and continued educational opportunities
Mentorship opportunities for career growth and skill enhancement
Opportunity to work in a dynamic team environment
Exposure to high-impact industry events and strategic initiatives
Flexible hours to accommodate travel and event schedules
Full Job Description
Premier Experiences Senior Manager Cooley is seeking a Premier Experiences Senior Manager to join the Marketing and Client Development team.
Position summary: This role is part of the Strategy, Transformation & Growth Team, which acts as the firm's "central nervous system," building the scalable infrastructure and data-backed frameworks that allow Marketing & Client Development to move from reactive execution to proactive, high-impact strategy. It ensures that strategic choices and unique brand differentiating experiences (spanning high-end events to targeted digital channels) are translated into repeatable, optimized market performance that makes the firm stand out in market. Specific duties and responsibilities include, but are not limited to, the following:
Position responsibilities:
Program Design & Strategy: Partner with BU Marketing and CD to design event programs that facilitate specific client engagement and cross-selling opportunities.
End-to-End Marquee Execution: Lead the planning and execution of the firm's most complex marquee events, managing the timeline from initial concept through post-event analysis.
Sponsorship Activation: Drive the tactical strategy for major industry conferences (e.g., JPM), ensuring Cooley's presence is high-impact, coordinated, and differentiated.
Business Unit Partnership: Serve as the day-to-day liaison for BU stakeholders, translating their specific practice goals into actionable experiential plans.
Integrated CD Planning: Collaborate with CD and BU leads to identify key targets for premier events and develop structured "follow-through" plans to accelerate the sales cycle.
Vendor & Contract Management: Source and manage premium vendors and lead the contract negotiation process, ensuring all services meet the firm's standards for "Premier" delivery.
On-Site Experience Leadership: Lead on-site teams for major activations, acting as the primary point of contact for partners and ensuring a seamless experience for all attendees.
Data Capture & Lifecycle Tracking: Ensure that every premier activation captures critical client data and transitions it into the CRM to support long-term relationship management.
Budget Ownership: Manage the specific budgets for assigned marquee programs, ensuring precise tracking, variance reporting, and cost-efficiency.
Tech Platform Utilization: Master the use of event technologies to manage registration, attendee engagement, and logistics, coaching the Specialist level on best practices.
People Leader:
Serve as direct supervisor and mentor to direct reports
Provide day-to-day supervision of direct reports, ensure compliance with assigned work hours and monitor for compliance with all firm and department policies. Manage staffing coverage, review and process time logs/time off requests
Support business professional development and continued educational opportunities
In collaboration with immediate supervisor and central HR, participate in hiring, performance appraisals, counseling, termination and other employee lifecycle events
All other duties as assigned or required
Skills and experience:
Required:
After orientation at Cooley LLP, exhibit proficiency in the Microsoft Office suite, iManage and other firm applications
Ability to work extended and/or weekend hours, as required
Ability to travel, as required
5+ years applicable experience in the field (e.g., marketing or business development, preferably with an emphasis working in a strategy, transformation, or growth function), with 2+ years of exempt/management experience in relevant roles
Ability to work more independently, demonstrate escalating ownership and mastery of assigned area, exhibit strength in the areas below, become a resource and mentor to others
Must have professional services industry experience and/or B2B marketing experience
Must have CVENT, TicketManager, and CRM experience
Experience with vendor management, contract negotiations, and onsite delivery
Preferred:
Bachelor's degree
Supervisory experience
Prior legal industry or professional services experience
Competencies:
Entrepreneurial by nature
Excellent attention to detail
Approaches tasks through a lens of quality and consistency
Approaches tasks through a digital first lens
Exceptional interpersonal and communication skills with ability to facilitate and solve problems
Ability to organize, prioritize and coordinate multiple activities often under tight timelines
Takes a consultative approach to set goals, drive projects, and achieve outcomes
Strong judgment
Team-player with collaborative spirit
Unwavering ability to handle and maintain confidentiality regarding firm information, projects, client data
High level of professionalism at all times
Demonstrated ability to lead through influence and develop talent
Proactive, analytical mindset
Effective presentation skills
About Cooley LLP
Cooley LLP is an American international law firm, headquartered in Palo Alto, California with offices worldwide. The firm's practice areas include corporate, litigation, intellectual property, fund formation, public markets, employment, life sciences, clean tech, real estate, and tax. Cooley's clients include private and public companies, financial institutions, venture capital firms, and nonprofit organizations. Cooley has been recognized as one of the top law firms for technology and life sciences companies. The firm has also been recognized for its diversity and inclusion initiatives.
