Cooley LLP

Premier Experiences Senior Manager

Cooley LLP$130K — $195K *
Business Services
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5+ years experience in marketing or business development with a focus on strategy, transformation, or growth
  • 2+ years of management experience in relevant roles
  • Proficiency in Microsoft Office, iManage, and other firm applications after orientation
  • Experience with CVENT, TicketManager, and CRM systems
  • Strong vendor management and contract negotiation skills

Responsibilities

  • Partner with business units to design event programs for client engagement
  • Lead planning and execution of complex marquee events from concept to analysis
  • Drive tactical strategy for major industry conferences to enhance brand presence
  • Serve as liaison for business unit stakeholders, translating goals into action plans
  • Collaborate with teams to identify targets for premier events and develop follow-through plans
  • Source and manage premium vendors, ensuring service quality meets firm standards
  • Lead on-site experience for major activations and act as primary contact for partners
  • Ensure data capture at events to support long-term relationship management

Benefits

  • Opportunity for professional development and continued education
  • Direct supervision and mentorship of team members
  • Involvement in hiring and performance evaluations
  • Dynamic collaboration across marketing and client development teams
Full Job Description
Premier Experiences Senior Manager
Cooley is seeking a Premier Experiences Senior Manager to join the Marketing and Client Development team.

Position summary: This role is part of the Strategy, Transformation & Growth Team, which acts as the firm's "central nervous system," building the scalable infrastructure and data-backed frameworks that allow Marketing & Client Development to move from reactive execution to proactive, high-impact strategy. It ensures that strategic choices and unique brand differentiating experiences (spanning high-end events to targeted digital channels) are translated into repeatable, optimized market performance that makes the firm stand out in market. Specific duties and responsibilities include, but are not limited to, the following:

Position responsibilities:

  • Program Design & Strategy: Partner with BU Marketing and CD to design event programs that facilitate specific client engagement and cross-selling opportunities.


  • End-to-End Marquee Execution: Lead the planning and execution of the firm's most complex marquee events, managing the timeline from initial concept through post-event analysis.


  • Sponsorship Activation: Drive the tactical strategy for major industry conferences (e.g., JPM), ensuring Cooley's presence is high-impact, coordinated, and differentiated.


  • Business Unit Partnership: Serve as the day-to-day liaison for BU stakeholders, translating their specific practice goals into actionable experiential plans.


  • Integrated CD Planning: Collaborate with CD and BU leads to identify key targets for premier events and develop structured "follow-through" plans to accelerate the sales cycle.


  • Vendor & Contract Management: Source and manage premium vendors and lead the contract negotiation process, ensuring all services meet the firm's standards for "Premier" delivery.


  • On-Site Experience Leadership: Lead on-site teams for major activations, acting as the primary point of contact for partners and ensuring a seamless experience for all attendees.


  • Data Capture & Lifecycle Tracking: Ensure that every premier activation captures critical client data and transitions it into the CRM to support long-term relationship management.


  • Budget Ownership: Manage the specific budgets for assigned marquee programs, ensuring precise tracking, variance reporting, and cost-efficiency.


  • Tech Platform Utilization: Master the use of event technologies to manage registration, attendee engagement, and logistics, coaching the Specialist level on best practices.


  • People Leader:


  • Serve as direct supervisor and mentor to direct reports


  • Provide day-to-day supervision of direct reports, ensure compliance with assigned work hours and monitor for compliance with all firm and department policies. Manage staffing coverage, review and process time logs/time off requests


  • Support business professional development and continued educational opportunities


  • In collaboration with immediate supervisor and central HR, participate in hiring, performance appraisals, counseling, termination and other employee lifecycle events


  • All other duties as assigned or required


Skills and experience:

Required:

  • After orientation at Cooley LLP, exhibit proficiency in the Microsoft Office suite, iManage and other firm applications


  • Ability to work extended and/or weekend hours, as required


  • Ability to travel, as required


  • 5+ years applicable experience in the field (e.g., marketing or business development, preferably with an emphasis working in a strategy, transformation, or growth function), with 2+ years of exempt/management experience in relevant roles


  • Ability to work more independently, demonstrate escalating ownership and mastery of assigned area, exhibit strength in the areas below, become a resource and mentor to others
  • Must have professional services industry experience and/or B2B marketing experience


  • Must have CVENT, TicketManager, and CRM experience


  • Experience with vendor management, contract negotiations, and onsite delivery


Preferred:

  • Bachelor's degree


  • Supervisory experience


  • Prior legal industry or professional services experience


Competencies:

  • Entrepreneurial by nature


  • Excellent attention to detail


  • Approaches tasks through a lens of quality and consistency


  • Approaches tasks through a digital first lens


  • Exceptional interpersonal and communication skills with ability to facilitate and solve problems


  • Ability to organize, prioritize and coordinate multiple activities often under tight timelines


  • Takes a consultative approach to set goals, drive projects, and achieve outcomes


  • Strong judgment


  • Team-player with collaborative spirit


  • Unwavering ability to handle and maintain confidentiality regarding firm information, projects, client data


  • High level of professionalism at all times


  • Demonstrated ability to lead through influence and develop talent


  • Proactive, analytical mindset


  • Effective presentation skills


About Cooley LLP

Cooley LLP is an American international law firm, headquartered in Palo Alto, California with offices worldwide. The firm's practice areas include corporate, litigation, intellectual property, fund formation, public markets, employment, life sciences, clean tech, real estate, and tax. Cooley's clients include private and public companies, financial institutions, venture capital firms, and nonprofit organizations. Cooley has been recognized as one of the top law firms for technology and life sciences companies. The firm has also been recognized for its diversity and inclusion initiatives.
Learn more about Cooley LLP
Size
1,200 employees
Industry
Founded
1920

Similar Jobs

More Jobs at Cooley LLP

More Business Services Jobs

Find similar Premier Experiences Senior Manager jobs: