Job Summary:The Used Equipment Sales Manager is responsible for driving the profitable growth of used Caterpillar power generation and industrial engine equipment and natural gas compression engines. This includes CAT generator sets, industrial diesel and gas engines, switchgear, ATS systems, and related components. The manager oversees equipment sourcing, trade-in evaluations, reconditioning, exchange engines at the engine rebuild center, marketing, and resale to achieve revenue and margin targets. This role works closely with service operations, product support, rental and CAT dealer networks to deliver high-quality used equipment solutions aligned with Caterpillar standards.
Our ideal candidate would be someone with a drive to win in both a solo and team sales environment. This candidate would possess significant sales skills within an industrial background (preferably in power generation and industrial engines). A positive attitude coupled with a genuine desire to assist customers is a big plus.
Details & Essential Functions:Sales & Business Development- Develop and execute strategies to grow used CAT generator and engine sales across key markets (rental, industrial, data centers, manufacturing, utilities, oil & gas, mining, and commercial standby).
- Build relationships with customers, CAT dealers, rental fleets, brokers, and national accounts to expand used equipment and exchange engine opportunities.
- Negotiate competitive and profitable deals involving Caterpillar gensets, industrial engines, exchange engines, enclosures, and auxiliary components.
- Leverage Caterpillar's dealer systems, certifications, and brand positioning in sales strategies.
- Actively source used CAT equipment through trade-ins, dealer networks, auctions, and customer buybacks.
- Coordinate with internal departments to align sales efforts with operations, service, and customer support.
CAT Equipment Evaluation & Inventory Management- Oversee detailed inspections and valuations of used CAT power systems, including:
- CAT generator sets (diesel & natural gas)
- Industrial engines (C-Series, 3000 Series, etc.)
- G3500 and 3600 exchange engines
- CAT EMCP controls
- Switchgear, paralleling gear, and ATS units
- Assess equipment condition, hours, emissions tier compliance (Tier 1-4 Final), and expected resale value based on CAT market data.
- Coordinate reconditioning, repairs, and dyno/load-bank testing to Caterpillar standards.
- Maintain accurate inventory records, including serial numbers, build sheets, test reports, and Product Identification Numbers (PINs).
Marketing & Promotion- Ensure high-quality listings featuring CAT-specific details: rating, standby/prime ratings, fuel type, alternator model, EMCP version, enclosure type, voltage, and history.
- Manage pricing strategy using CAT market trends, competitive benchmarking, and internal valuation tools.
- Partner with marketing to create targeted campaigns highlighting Caterpillar reliability, testing standards, and warranty options (when applicable).
Key Competencies- Strong technical understanding of CAT engines and power generation systems
- Strategic sales leadership
- Customer relationship excellence
- Analytical skills for pricing and market evaluation
- Ability to manage complex equipment portfolios
- High attention to detail
Education & Experience:- 5+ years of experience in power generation, gas compression systems, or industrial engine sales, with strong familiarity with Caterpillar products.
- In-depth knowledge of CAT generator sets, industrial engines, gas compression engines, EMCP and other CAT control systems, and related components.
- Proven ability to assess used CAT equipment condition, value, and market demand.
- Strong negotiation, relationship-building, and communication skills.
- Experience working with CAT dealers, dealer systems, or CAT-branded rental operations.
- Proficiency with CRM platforms and digital sales tools.
- Experience with Caterpillar service operations, dyno/load-bank testing, or equipment appraisal.
- Knowledge of Caterpillar product families (G3500 and 3600 gas engines, C-Series, CG/CM gas engines, SR alternators, EMCP 2/3/4.x controllers).
- Bachelor's degree in Business, Engineering, or a related field.
Working Conditions- Combination of office, yard, and shop environments.
- Regular equipment inspections and customer site visits.
- Some travel required for sourcing, customer meetings, and industry events.
Why Join the Cleveland Brothers Team:- Market Leading Benefits Package: Medical, dental, vision, life insurance, 401(k) match, short- and long-term disability, health savings account, PTO, Profit Sharing Account.
- Advancement: Take your career to the next level with a dynamic organization that wants to see you succeed! In addition to room to grow in this role, there are limitless opportunities across 29 locations whether you want to move up, or into another division of the company.
- Stability - Cleveland Brothers has been around for 75 years. Experience tremendous job security in an essential role with an organization that is around for the long haul.
