POSITION: Portfolio Sales and Marketing Manager (PSM) - Level II
COMPENSATION: Pursuant to Colorado regulations, if this job is performed in Colorado, the salary range is $89,000 -$91,000 plus comprehensive and lucrative performance bonus potential. Eligible to participate in the company benefits plan. We offer health, vision, dental, and pet insurance. We offer a 401(k) retirement plan, student loan assistance, licensing and continuing education reimbursement, parental leave, and housing allowances or gifts
SUMMARYAs the Portfolio Sales and Marketing Manager, you are responsible for the leasing and marketing success of an assigned group of communities (typically 15-20). This includes but is not limited to the oversight, training, and accountability of the Cardinal Way of Leasing (CWoL) platform, utilizing the multiple available data channels to provide problem/solution oriented Red-Light Analysis to Portfolio Managers for execution, and managing and monitoring the planning, execution and effectiveness of all assigned communities Monthly Marketing Plans and marketing channels.
The PSM role has 3 levels for the PSM career path defined by impact, years of experience, knowledge, and skills. The criteria, responsibilities and qualifications needed to be met by the Team Member to grow in the career paths are as follows:
PSM Level I - RESPONSIBILITIES (Including but not limited to)
- Complete all assigned PSM Redbook tasks designated by the ADSM on a weekly, monthly, and yearly basis.
- Execute, train, and administer Cardinal's Sales Platform (Cardinal Way of Leasing).
- Execute the approved "Cardinal Leasing Experience" at all communities. This includes, but is not limited to sales, customer service, curb appeal, model presentation, leasing technology and marketing, etc.
- Provide regular and consistent feedback to the Leasing Teams with regards to phone and onsite tour performance, via phone, video conference, virtual role playing, and in person role-playing.
- Review and approve each community's Monthly Marketing Plan (MMP). Communities that have been identified as yellow or red light will require additional attention to the execution of this plan.
- Provide on-site leasing, sales and marketing training when required.
- Lead community marketing calls as needed and approve leasing strategies, collateral orders, specials, advertising, and outreach marketing initiatives.
- Guide on-site Team Members and ensure proper implementation of all marketing initiatives and activity at your portfolio's communities. This may include housing fairs, open houses, orientations, community events, university and local marketing events, promotional items, social media, website audits, advertisements, and online digital strategies.
- Consult with the onsite Community Manager and Portfolio Manager on counseling records for the on-site Leasing Team Members TMs for failure of CWoL shops, training, SOP violations, follow-up effectiveness, weekly leasing goals, etc. once a problem has been identified.
- Strategic implementation and review of annual marketing plans.
- Monitor effectiveness of marketing mediums and provide recommendations to the Portfolio Manager monthly.
- Monitor and complete SolarWinds service requests for additional project or task assignments according to the policies about time allotment and acceptable tasks presented by the Associate Director of Sales and Marketing.
- Attend select client calls to present leasing and marketing strategies as needed on a weekly basis, aligning with the time allotments set forth by the Associate Director of Sales and Marketings.
- Meet on a weekly basis with your direct reports to discuss performance and problem/solution-oriented questions. An agenda is required to be completed in advance of the weekly calls to ensure proactive communication.
- Meet on a bi-weekly basis with the Portfolio Managers that you have been assigned. Meetings can be scheduled more regularly on a as needed basis.
QUALIFICATIONS- 3-5 + years' experience in property management with a focus on leasing and sales.
- Bachelor's degree preferred.
- Strong communication and collaboration skills.
- Ability to motivate and energize a team.
- Ability to analyze leasing data including but not limited to traffic volume, closing ratios, market comparable data, lease signing velocity, rental rates, and concession analysis.
- Knowledge of leasing and sales techniques.
- Computer skills, including but not limited to email, internet, Word processing, spreadsheet, database, and community management software.
- Knowledge of Microsoft Office and Google Apps for Business.
- Ability to define and solve problems, collect, and analyze data, establish facts, and draw valid conclusions.
- Ability to deal with several abstract and concrete variables.
- Understands and complies with all Fair Housing Laws and standards.
- Ability to embody the Cardinal Culture and Cardinal Core Values every day.
- Willingness to travel up to 40%.
PSM Level II - RESPONSIBILITIES (Including but not limited to)
- To include all Level-I Responsibilities & Qualifications
- At least 2 years at the PSM Level-I level or equivalent experience
- Additional workload and oversight in the PSM Level I role
- Ability to act as a PSM Level I Wing - responsible for mentoring, training and onboarding onsite Team Member's.
- Quarterly training with onsite TM's, trial run of products
- Interview, hire, train and supervise an assigned Travelling Leasing Team Member. This will include approving scheduled travel, ensuring travel is booked for each week of the year, downloading the team member on community priorities and assignments, reviewing and approving expense reports and handling corrective action as needed.
- Extra projects assigned by HQ.
WORK ENVIRONMENTThe work environment characteristics described here are representative of those a Team Member encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Incumbents work in an office environment and also have frequent exposure to outside of apartment buildings and in all areas of the property including amenities and have frequent exposure to outside elements where temperature, weather, odors, and/or landscape may be unpleasant and/or hazardous.
PHYSICAL DEMANDSThe physical demands described here are representative of those that must be met by a Team Member to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job, the Team Member is regularly required to use hands to finger, type, handle, or feel and talk or hear. The Team Member regularly required to stand; walk; reach with hands and arms, and climb, stoop, or squat. Incumbents must be able to physically access all exterior and interior parts of the property and amenities and must be able to work inside and outside in all weather conditions including, but not limited to rain, snow, heat, hail, wind and sleet.
The Team Member must be able to push, pull, lift, carry, or maneuver office products and supplies of up to twenty (20) pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception and ability to adjust focus.
