Bachelor's degree in marketing, Healthcare Administration, Business, or related field
1+ years of experience in physician relations or healthcare sales
Proven track record in sales execution and customer relationship management
Strong understanding of the Massachusetts healthcare landscape
Exceptional communication skills, both verbal and written
Organizational skills needed to manage multiple priorities
Proficient in data analysis for evaluating outreach effectiveness
Responsibilities
Build and maintain strong professional relationships with primary care providers and specialists
Provide onsite support to referral sources across New England
Act as the primary contact for referring practices to address inquiries
Lead efforts in developing and executing referral program strategies
Identify new referral opportunities in targeted practices and communities
Develop strategic outreach plans tailored to specific markets
Facilitate local networking events and represent the practice at key healthcare meetings
Benefits
Dynamic work environment in a private practice setting
Opportunities for professional development and networking
Involvement in strategic initiatives to enhance healthcare services
Supportive management team focused on growth and outreach
Ability to influence and make a significant impact in the community
Full Job Description
Overview
The Vascular Care Group (TVCG), a dynamic private vascular surgery practice, seeks a highly motivated and results driven Physician Liaison to primarily serve our Massachusetts locations while supporting additional offices in New England. This position is critical in fostering relationships with referring providers, increasing patient referrals, and raising awareness of our high-quality vascular surgery services within the healthcare community. The physician liaison will work closely with physicians, the management team, and the marketing team to achieve growth and outreach objectives.
This role will report to the Chief Officer of Business Development. This role is expected to travel 4 days a week to offices in the Massachusetts region, with occasional travel to the Portland and Connecticut offices as needed.
Responsibilities
Relationship Development
Build and maintain strong professional relationships with primary care providers, specialists, and other referring entities across New England.
Provide onsite support and maintain connections with referral sources in other New England offices through in-person visits and occasional remote communication tools.
Act as the primary contact for referring practices, addressing inquiries and concerns promptly
Lead the coordination and execution of relationship development and referral program development to support volume and revenue targets for The Vascular Care Group and affiliated organizations.
Strategic Outreach
Identify and target new referral opportunities, with a focus on high-potential practices and communities, including maintaining a listing of new referral targets for each site.
Develop and execute strategic outreach plans tailored to each market while supporting broader regional initiatives remotely.
Assist in facilitating and coordinating local networking events, conferences, and healthcare meetings to build visibility and foster partnerships, including representing the practice at important events and providing support for post-event follow-up.
Marketing and Communication
Promote new services, technologies, and provider expertise to referring partners.
Manage outreach-related communications, including updates and direct correspondence.
Requirements
Bachelor's degree in marketing, Healthcare Administration, Business, or a related field.
1+ years of experience in physician relations, healthcare sales, or outreach management.
Proven experience in sales execution and customer relationship management
Demonstrated success in building and maintaining professional relationships.
Strong knowledge of the Massachusetts healthcare market.
Exceptional interpersonal, verbal, and written communication skills.
Strong organizational skills with the ability to manage multiple priorities and remote support.
Proficient in data analysis to evaluate outreach effectiveness and drive strategy.
Ability to work in a fast-paced healthcare environment and adjust to changing priorities.
Willingness to travel within Massachusetts for meetings and events, with occasional travel to other New England offices.
