Physician Liaison
Boulder Community Health, Boulder, CO 80303
$33.82 - $50.73 an hour - Full Time, Salaried
Boulder Community Health is seeking a Physician Liaison to strengthen relationships with physicians, practices, and community partners throughout our service area. This highly visible role develops and implements targeted marketing and business development strategies to expand referral sources, increase awareness and utilization of BCH services, and support organizational growth.
Working closely with the Associate VP of Strategy and Business Development, clinical leaders, and other key stakeholders, the Physician Liaison serves as a key connection between BCH clinical services and both BCH-owned and independent physician practices. This role supports multiple service lines, develops physician outreach and educational materials, communicates BCH services and referral processes, identifies and helps address barriers, and monitors referral and utilization trends to provide meaningful feedback to leadership. The position requires regular travel throughout BCH's primary and secondary service areas to build and maintain strong provider relationships.
Benefits:
• Health insurance, including a FREE employee only option
• Dental and Vision insurance
• BCH paid Life Insurance; Spouse and Dependent Life Insurance plans
• Short-term and Long-term disability coverage
• Health and Dependent Care Flexible Spending Accounts
• Retirement plan with BCH matching contributions, and discretionary lump sum contribution
• Paid Time Off
• Education assistance program
• Voluntary Wellness programs, to include biometrics, wellness team challenges, and much more
• Staff Support Initiatives such as Sound Baths, Meditation, Massages, and Reiki
• Free one-on-one retirement planning sessions
• Employee Assistance Program offering 8 free, confidential counseling sessions for you and your family
Qualifications
• Bachelor's degree in a health and/or business-related field with experience in direct sales and marketing preferred.
• Two years in a health-related field or health related marketing experience helpful but not required.
Responsibilities
• Build and maintain strong relationships with physicians, physician practices, medical providers, and community partners, including both BCH-owned and independent practices, to promote services and strengthen referral relationships.
• Partner with the Associate VP of Strategy and Business Development, clinical departments, and other leaders to develop and implement strategic marketing, outreach, and business development plans that support organizational growth.
• Identify opportunities to increase referrals, patient volume, testing volume, and utilization of targeted BCH programs and clinical services while supporting greater continuity of care across the health system.
• Serve as a key liaison between physician practices and BCH clinical departments, communicating provider needs, concerns, and opportunities and collaborating internally to address barriers and improve the overall provider experience.
• Develop targeted outreach strategies for new, existing, and former clients, including physician practices with declining or lost business, to strengthen relationships and identify opportunities for renewed growth.
• Conduct regular visits to physician offices and key accounts throughout BCH's primary and secondary service areas, providing education on BCH services, referral processes, new programs, quality outcomes, and available resources.
• Use Salesforce, market data, referral trends, utilization information, and performance reports to identify growth opportunities, document outreach activity, measure results, and provide meaningful updates and recommendations to leadership.
• Collaborate with clinical departments to develop physician education, marketing materials, service information, and other resources that make it easier for providers and their staff to understand and access BCH services.
• Support broader business and community outreach efforts, including relationships with businesses, Corporate Health initiatives, health fairs, and other opportunities that increase awareness of BCH services and strengthen community partnerships.
