The roleWe're hiring a
Performance Marketing ManagerSpecialist to own performance and growth for a portfolio within our
North American team.
You'll join a newly created growth squad and work alongside
Customer Success and
Paid Acquisition specialists to support the growth of a portfolio of advertisers.
The exact vertical is still being defined, but the mission is clear: understand what drives performance, identify growth opportunities, and help turn those insights into concrete actions across paid channels.
This is a
hands-on role for someone who enjoys working close to the numbers, testing ideas and gradually taking more ownership over performance and growth.
What you'll do- Manage and optimize paid acquisition campaigns across channels including Google Ads and Meta, with exposure to additional platforms such as TikTok, Taboola or Outbrain depending on the portfolio.
- Monitor key performance indicators and identify meaningful changes in performance.
- Investigate performance issues across channels, creatives, landing pages, offers, tracking and market conditions.
- Translate analysis into clear recommendations and prioritized actions for the squad.
- Support the development of growth plans alongside the Performance Marketing and Customer Success teams.
- Build and run structured experiments across creatives, audiences, offers, landing pages and channel mix.
- Work closely with Paid Acquisition specialists to improve campaign execution and share learnings across accounts.
- Contribute to forecasting, performance reviews and regular reporting on portfolio health.
- Monitor competitors, platform developments and acquisition trends to identify new opportunities.
- Build a strong understanding of our clients' businesses, funnels and growth challenges.
What success looks likeDuring your first months, you'll progressively build a strong understanding of Dolead's business model, our acquisition approach and the accounts you support.
You'll be able to:
- Spot performance changes quickly and investigate what is driving them.
- Bring structured, data-backed recommendations to the squad.
- Run experiments with clear hypotheses and measurable outcomes.
- Develop strong expertise across your portfolio and paid acquisition channels.
- Take increasing ownership of performance and growth initiatives as you ramp up.
Who you areWhat we're looking for- 4-6+ years of experience in performance marketing, paid acquisition or growth marketing in a data-driven environment.
- Strong hands-on experience with Google Ads and good working knowledge of Meta Ads.
- Comfortable working with performance metrics such as CPL, CPA, CVR, ROAS and revenue-related KPIs.
- Strong analytical mindset: you enjoy understanding why something moved, not simply reporting that it did.
- Experience running tests across campaigns, creatives, audiences or landing pages.
- Comfortable managing several campaigns, markets or accounts at the same time.
- Clear communicator who can turn data into actionable recommendations.
- Curious, proactive and comfortable working in a fast-moving environment.
Nice to have- Experience in lead generation or other performance-driven acquisition models.
- Experience managing multiple client accounts, particularly in an agency or portfolio environment.
- Exposure to TikTok Ads, Taboola, Outbrain or other paid acquisition channels.
- Experience working with CRM, offline conversion or lead-quality data.
- Experience working directly with Google or Meta representatives.
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No need to check all the boxes. If you think this role could be a strong next step for you but you have doubts, apply and we can discuss.
What we offer🚌
Transportation costs: reimbursement up to $100/month
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Healthcare (AETNA) individual & family - medical, dental, and vision plan & r
etirement Plan (401K)
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Holidays: Flexible vacation time to promote a healthy work-life balance
Flexible remote policy: up to 2-3 days/week (if you're based in the Greater Boston area)
Diverse & multicultural environment: +13 nationalities represented
Culture: Team events (Boston + global)
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Office: Located in the Boston area (Cambridge)
Interview process- Intro call with Talent (Florian)
- Interview with Hiring Manager (Emily)
- Use case review with the team (Hadrien, Emily and Kara)
