This role will be based out of our HQ in Santa Monica, CA and report directly to our Director of Growth. Ideal candidates have hands-on paid media experience, with meaningful time in-house at a DTC or ecommerce company within the apparel, fashion, or lifestyle space.
Location: Malbon HQ is based in Santa Monica, CA. We are currently operating from a hybrid work schedule of 3 days a week in-office.
This role is not eligible for remote or relocation. What You'll DoPaid Media Execution & Optimization
- Build, launch, and optimize paid campaigns day to day across Meta, Google (Search, Shopping, Performance Max, YouTube), and TikTok
- Own account architecture, campaign structure, audience strategy, and placement mix for all acquisition and retargeting programs
- Manage daily budget pacing and reallocate spend in-flight against efficiency and volume targets
- Set and manage bid strategies, including Smart Bidding and Performance Max, and maintain product feed health for Shopping and catalog campaigns
- Serve as point of contact for platform reps; secure beta access and stay ahead of platform and privacy changes
Creative Strategy & Testing
- Own the paid creative testing roadmap (concept, format, hook, and offer, and maintain) a consistent cadence
- Write creative briefs for in-house creative team, grounded in performance data and platform-native best practice
- Close the loop between results and production: identify winning creative patterns and translate them into the next round of briefs
- Partner with Ecomm on landing page, offer, and promotional testing to improve on-site conversion from paid traffic
Measurement, Reporting & Budget Management
- Own the channel reporting cadence to leadership, weekly performance, monthly business review, and post-campaign readouts
- Build and maintain dashboards tracking spend, ROAS, CAC, blended MER, and contribution across channels
- Design and run incrementality tests; triangulate between platform-reported results, GA4, and attribution tooling rather than accepting any single source
- Partner with Finance on monthly and quarterly budget forecasting, scenario planning, and allocation
Cross-Functional Partnership & Channel Expansion
- Partner with Ecommerce, Retention, Brand, and Merchandising on launch calendars, product drops, and promotional strategy
- Test emerging channels (Pinterest, Reddit, Snapchat, CTV, and affiliate) and recommend where to scale
- Evaluate vendors and tooling; monitor competitive and category activity in golf and lifestyle apparel
What You'll Bring- 5+ years of hands-on paid media experience, with time in-house at a DTC/ecommerce brand with demonstrated ownership of a paid media budget at comparable scale
- Bachelor's degree or equivalent practical experience
- Direct, hands-on-keyboard experience in Meta Ads Manager and Google Ads: this role executes in the platforms, it does not solely direct an agency
- Current fluency in Meta Ads Manager and Google Ads at scale, including Performance Max and Smart Bidding
- Working knowledge of GA4, Shopify, and an attribution platform (Triple Whale, Northbeam, or Rockerbox); comfort in a BI tool such as Omni, Looker, or Tableau
- Creative judgment with the ability to brief, critique, and iterate on ad creative
- Analytical fluency: test design, statistical significance, cohort analysis, and incrementality
- Comfortable with imperfect attribution data; checks multiple sources and gives honest confidence levels instead of insisting on one number
- Demonstrated working habit with AI tools for analysis, creative iteration, and workflow efficiency
- Clear written communication to non-marketing stakeholders; able to explain what happened and what they recommend without jargon
- Self-directed and comfortable operating in a lean team with limited agency support
Perks & Benefits- Benefits: Competitive plans for Medical, Dental, Vision
- 401(k) + matching
- Generous PTO policy + observed holiday calendar
- Monthly mobile/internet stipend
- Employee discount for eligible Malbon products
