Reports to: Director of Digital
Location: Remote - US & Canada.
About the RoleWe are looking for a
Performance Marketing Manager to manage our customer acquisition and retention. You will own channel-level budgets, run campaigns, and directly run a high cadence of creative and platform experiments. AI and automation fluency is central to the role. You will use AI tools to manage more platforms and run more tests than a traditional single-operator setup would allow.
Success in the first 3-6 months means a mature testing cadence across core platforms, and early progress on reporting visibility for organic and owned channels.
What You'll Do- Own day-to-day management of paid acquisition and retention channels: Meta, Pinterest, and Google, with potential expansion into TikTok and AppLovin.
- Run a high cadence of creative and channel-level experiments across platforms, proactively filling capacity with testing and expansion.
- Manage cost-to-performance ratio directly, with real budget accountability and autonomy over spending decisions.
- Use AI tools to automate reporting, testing, and optimization workflows, enabling one person to effectively manage multiple platforms at scale.
- Partner with the broader team on connecting systems and workflows, not just running ads in isolation, building on current AI-driven initiatives across the portfolio.
- Explore GEO/AEO (generative engine optimization / answer engine optimization) as an emerging acquisition channel.
- Help build reporting visibility into organic and owned channels (email, SMS, organic social) so leadership can see the full picture of what is driving performance versus what is stagnating.
Required Qualifications- Hands-on experience running paid campaigns across Meta, Google, and at least one additional platform (Pinterest, TikTok, or similar).
- Comfort managing channel-level budget and being accountable for cost-to-performance outcomes.
- Working knowledge of AI tools for campaign optimization, reporting automation, or workflow acceleration.
- Demonstrated self-direction: you will not have day-to-day oversight on budget decisions and need to proactively fill capacity with testing and expansion rather than waiting for direction.
Preferred Qualifications- Experience with organic/algorithmic-side marketing in addition to paid - understanding both sides, not just paid execution.
- Familiarity with GEO/AEO or interest in emerging AI-driven discovery channels.
- Experience in DTC or ecommerce environments managing multi-platform budgets.
- Prior experience functioning as a shared-services resource across multiple brands.
Why JoinThe people who do best here are builders. They take ownership, move fast, and want to see the direct impact of their work.
- Real Ownership: Full ownership of channel performance and budget - you are the decision-maker, not an agency liaison.
- AI-Forward Team: Work alongside a team actively using AI to scale account management, testing velocity, and reporting across the portfolio. You will sharpen your automation and AI skills daily.
- Room to Grow: If you automate a meaningful portion of the work, there is a clear path to becoming a shared-services resource across additional brands in the portfolio.
- Competitive Benefits (US): Paid time off policies, 401(k) match, medical/dental/vision and a variety of supplemental policies, and employee discounts across our portfolio of brands.
- Competitive Benefits (Canada): Paid time off policies, RRSP match, medical, dental, and vision coverage, a variety of supplemental benefit options, and employee discounts across our portfolio of brands.
Interview Process- Recruiter Screen - A 30-minute conversation with our recruiting team to align on the role, your background, and what you are looking for.
- Hiring Manager Interview - Conversations with senior management focused on channel expertise, AI fluency, and role fit.
- Take-Home Case Study - A practical exercise administered after hiring manager interviews to assess your approach to channel strategy and optimization.
- In-Person Interview - Final round at one of our office locations. Details and logistics will be arranged with your recruiter.
- Reference Checks - Conducted in parallel with the final stages where possible.
- Offer - We move quickly for the right candidate.
Interview process is subject to change. Any updates will be communicated promptly and clearly.
Please Note- Part of our interview process is a mandatory in-person interview with someone on our team prior to an offer. Candidates that are unwilling or unable to meet for an in-person interview will be removed from consideration immediately.
- Due to a high volume of fraudulent applications, you must share a valid LinkedIn profile URL in the application questions below to be considered. If you do not have a LinkedIn profile, you must provide a credible reason in that field and supply alternative evidence of your professional background to verify your identity.
$120,000 - $140,000 a year
