Performance Marketing Manager

As part of 1Password's Performance & Paid Media team, you'll help grow our Product-Led Growth (PLG) and Self-Serve business across Business-to-Business (B2B) and Business-to-Consumer (B2C) audiences. You'll manage paid marketing programs across the funnel, turn performance data into clear decisions, and help build efficient ways of working-including through artificial intelligence (AI)-enabled workflows. Your work will help more people discover and adopt 1Password as we build a safe, simpler digital future for everyone. Reporting to the Director, Performance & Paid Media, this role is remote in the United States and Canada. How we're using AI today On the Marketing team, we're growing our AI capability together and redesigning how work gets done. We've built agents to improve workflows focused on competitive intelligence, content creation, and campaign planning, helping us stay sharp, reduce context-switching, and surface the right information at the right time. AI helps us coordinate, execute, and uncover insights faster so we can spend more time on what's most important: performance, judgement, and driving the future of 1Password. This is a remote opportunity within Canada and the US. What we're looking for: • 5+ years of experience in performance marketing, growth marketing, or user acquisition, ideally supporting PLG or Self-Serve business models. • Hands-on experience managing paid marketing channels such as paid social, affiliates, display, programmatic, app-focused, influencer, or other emerging channels. • Ability to use advertising platform data and marketing analytics to evaluate performance, make decisions, and improve campaigns when attribution data is incomplete. • Experience connecting marketing activity to outcomes such as signups, trial starts, activation, paid conversion, customer acquisition cost (CAC), retention, or revenue. • Strong cross-functional communication skills and the ability to collaborate with Growth, Product Marketing, Analytics, creative partners, and other stakeholders. • Experience supporting B2C or prosumer audiences, SaaS products, or self-serve customer journeys, along with familiarity with lifetime value (LTV) and CAC analysis. • Experience using AI-enabled tools or automated workflows to improve campaign execution, reporting, analysis, or decision-making. What you can expect: • Contribute to the PLG and Self-Serve performance marketing strategy across B2B and B2C audiences. • Manage assigned paid channels and programs from awareness through conversion, including planning, execution, optimization, and reporting. • Launch and optimize campaigns, evaluate channel performance, and identify opportunities across audiences, messaging, creative, and funnel stages. • Build productive vendor relationships, manage account partnerships, and negotiate for stronger performance and value. • Monitor leading indicators such as clicks, signups, trial starts, activation, and cost per acquisition, as well as outcomes including paid conversions, subscription volume, revenue, and retention. • Design, run, and document experiments across channels, audiences, creative, offers, pricing pages, and other parts of the customer journey. • Use AI agents and automated workflows to improve execution speed, reporting efficiency, and the quality of performance insights. • Collaborate with campaign managers, Product Marketing, Growth, Analytics, and other partners to share learnings and make informed recommendations. USA-based roles only: The annual base salary for this role is between $97,000 USD and $136,000 USD, plus immediate participation in 1Password's benefits program (health, dental, 401k and many others), utilization of our generous paid time off, an equity grant and, where applicable, participation in our incentive programs. Canada-based roles only: The annual base salary for this role is between $93,000 CAD and $130,000 CAD, plus immediate participation in 1Password's generous benefits program (health, dental, RRSP and many others), utilization of our generous paid time off, an equity grant and, where applicable, participation in our incentive programs. At 1Password, we approach each individual's compensation with a promise of fair market value and internal equity commensurate with experience and specific skill set. This posting is for an existing vacancy. Our culture At 1Password, we prioritize collaboration, clear and transparent communication, receptiveness to feedback, and alignment with our core values: keep it simple, lead with honesty, and put people first. You'll be part of a team that challenges the status quo, and is excited to experiment and iterate in search of the best solution. That said, 1Password is not for everyone. Our work is demanding, we strive for excellence, and the pace is fast. We need people who are keen to take on challenging problems, who seek feedback to grow, and who are driven to make an impact. If you're looking for a place where you can settle into a comfortable routine, this might not be the right fit for you. We're looking for individuals who are proven experts in their fields, as well as those who are highly adaptable, can thrive in ambiguity and through change, are curious, and above all deliver results. How we work with AI We are committed to leveraging cutting-edge technology-including AI-to achieve our mission. We also understand that thinking critically about AI in its current forms will help us create better solutions for our customers and ourselves with its future forms, which will help us continue to close the gap between security and privacy and achieve our mission. We want team members at all levels to take the approach of actively learning AI best practices, identifying opportunities to apply AI in meaningful ways, and driving innovative solutions in their daily work. Embracing the future of AI isn't just encouraged-it's an essential part of how we will be successful at 1Password. This approach extends to our hiring process-candidates are welcome to use AI tools responsibly and thoughtfully during the application process. To us, this means we do ask that you join live interviews without using AI tools so we can get to know how you communicate, solve problems, and collaborate with others. Our approach to remote work We believe in the power of remote work, but recognize that in-person connection is important to help us achieve our mission. While we are a remote-first company, travel for in-person engagement is a part of almost all roles, and we require our employees to be ready and willing to take part. Frequency will depend on role and responsibilities, and may include, but is not limited to: annual department-wide offsites, team meetings, and customer/industry events. What we offer We believe in working hard, and rewarding that hard work through our benefits. While not an exhaustive list, here is a glance at what we currently offer: Health and wellbeing Maternity and parental leave top-up programs Competitive health benefits Generous PTO policy Growth and future RSU program for most employees Retirement matching program Free 1Password account Community Paid volunteer days Peer-to-peer recognition through Bonusly Remote-first work environment *Some roles in our GTM team are currently being hired for in-person hybrid work in Toronto and Austin. These roles will specify on the posting.