Performance Marketing Lead (Paid Growth)

Hercules

$100K — $250K *
US-AnywhereRemote in United States
Consumer Technology
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 5-7 years of experience in paid growth advertising
  • Proven performance in managing customer acquisition costs and payback periods
  • Strong analytical skills, with a deep understanding of funnels, cohorts, and attribution
  • Experience with rapid experimentation in marketing campaigns across various creative assets
  • Familiarity with AI tools to enhance ad creation and strategy
  • Background in SaaS or software industries

Responsibilities

  • Develop and execute channel strategy and manage budgets across multiple platforms
  • Build and optimize campaign architecture, focusing on targeting, bidding, and landing pages
  • Create and manage a pipeline of engaging creative formats like UGC and short-form videos
  • Oversee click and user measurement processes, improving attribution accuracy
  • Automate operational tasks, reporting, and analysis for enhanced efficiency

Benefits

  • Comprehensive healthcare, vision, and dental coverage
  • Unlimited budget for AI tools to facilitate innovation
  • Flexible vacation policy allowing employees to take necessary time off
  • Daily provision of meals, including lunches and dinners, in the office
  • Assurance of a supportive environment to achieve career-best outcomes
Full Job Description
What we're looking for

Own paid growth end-to-end across Google (Search/YouTube), Meta (Instagram / Facebook), TikTok, Reddit, X, LinkedIn, and more

Who you are
  • Performance-first + accountable: CAC + payback.
  • Extremely data-driven: funnels  cohorts  payback
  • Experimentation-obsessed: rapid, structured testing across creative/audience/offer/LPs.
  • Creative: strong angles
  • AI-leveraged: scale ad creation + iteration with AI tools like HeyGen,
  • Experienced in SaaS/software

What you'll do
  • Own channel strategy + budgets across the platforms above.
  • Build campaign architecture (targeting, bidding, pacing, landing pages).
  • Run a creative machine (UGC-style concepts, hooks, copy, statics, short-form video).
  • Own measurement + tracking from click  paid user; improve attribution quality.
  • Automate ops/reporting/analysis to move faster with less manual work.


Is this a full-time role or contractor?

We are open to either.

Is Hercules in-office or remote?
  • For full-time: we would prefer in-office in San Francisco but are open to remote in US timezones.
  • For contractors: remote in US time-zones


What are Hercules' benefits for full-time employees?
  • Healthcare, vision, and dental
  • User whatever AI tools you'd like (you have an unlimited AI budget)
  • Take what you need vacation policy
  • Daily lunches, dinners and snacks in the office
  • We guarantee you will do the best work of your career here


What's the compensation?

$100k-$250k (+ equity for full-time)

Similar Jobs

More Consumer Technology Jobs

Find similar Performance Marketing Lead (Paid Growth) jobs: