5+ years in performance marketing or growth marketing in B2B SaaS or technical fields.
Hands-on experience with paid search, social media, and campaign optimization.
Strong analytical skills for data-driven decision making.
Proficient in tools like HubSpot, GA4, Google Ads, and LinkedIn Campaign Manager.
Creative with ability to produce or direct digital assets.
Collaborative, able to integrate stories into effective campaigns.
AI-native approach to workflows and systems.
Responsibilities
Run digital marketing programs to generate qualified leads.
Test and optimize campaigns for higher conversion rates.
Build targeted campaigns around key market segments.
Own creation and management of landing pages and conversion paths.
Lead webinars and digital events from promotion to post-event follow-up.
Develop nurture programs to advance buyers through the sales funnel.
Set up and manage tracking, attribution, and reporting for all campaigns.
Benefits
Collaborative and innovative team culture.
Opportunity to work at the forefront of cybersecurity.
Use of advanced technology, including AI tools.
Hands-on role with direct impact on company growth.
Opportunity for professional development and skill enhancement.
Full Job Description
Performance Marketing Lead
What You Will Do
Build Digital Pipeline
Run paid search, LinkedIn, retargeting, sponsored content, webinar promotion, and other digital programs that create qualified demand.
Test audiences, segments, offers, messages, creative, and landing pages with a clear view of what creates Sales-accepted meetings and sales-qualified pipeline.
Build campaigns around priority ICP segments, industries, competitors, use cases, field moments, and market signal.
Optimize for lead quality, conversion, pipeline, and spend efficiency, not vanity metrics.
Own Landing Pages and Conversion
Build and improve campaign pages, webinar pages, comparison pages, category pages, and conversion paths.
Improve CTAs, forms, page structure, routing, retargeting, and follow-up so more of the right traffic becomes qualified demand.
Partner with Content and PMM on SEO/AEO topics, then own the conversion layer that turns that traffic into pipeline.
Maintain enough CMS, Webflow, Framer, or light HTML/CSS fluency to unblock yourself.
Run Webinars and Digital Programs
Own webinars, virtual roundtables, and digital programs as pipeline programs, from promotion to follow-up.
Partner with PMM, Content, Sales, Solutions, Partnerships, and founders on topics, speakers, audience, registration, and activation.
Turn each program into a follow-up engine: nurture, retargeting, SDR handoff, sales snippets, and landing-page updates.
Build nurture programs that move the right buyers from interest to sales conversation.
Segment audiences by persona, account fit, industry, intent, source, engagement, and lifecycle stage.
Partner with the SDR/outbound motion on hot-lead workflows, follow-up plays, and messaging tests.
Use campaign learnings to inform where Growth should spend, what messages are working, and which audiences are converting.
Own Measurement and Campaign Ops
Set up clean UTMs, campaign tracking, form flows, routing, HubSpot attribution, and reporting for your programs.
Report weekly on traffic quality, conversion, qualified leads, Sales-accepted meetings, sales-qualified pipeline, CAC, and learnings.
Work with RevOps to understand where demand is converting, where it is leaking, and what to test next.
Keep programs moving without waiting on a separate admin for every campaign ops change.
Build AI-Native Performance Workflows
Use AI to accelerate research, campaign briefs, landing page drafts, creative variants, webinar ops, nurture, reporting, and analysis.
Create lightweight digital assets yourself using AI and design tools, and use agency support when the work needs heavier polish.
Experiment with AI agents and automation to monitor market signal, identify campaign ideas, and turn those ideas into programs quickly.
Bring strong judgment and taste to AI output. Speed matters, but credibility matters more.
What We Are Looking For
5+ years in performance marketing, digital demand generation, growth marketing, or integrated campaigns, ideally in B2B SaaS, cybersecurity, infrastructure, or another technical category.
Hands-on experience with paid search, paid social, retargeting, webinars, landing pages, nurture, campaign ops, and conversion optimization.
Strong analytical instincts. You can explain what happened, why it happened, and what to do next.
Comfortable in tools like HubSpot, GA4, Google Tag Manager, Google Ads, LinkedIn Campaign Manager, Search Console, Ahrefs, Semrush, Webflow, Framer, or similar.
Good creative taste and enough design fluency to make or direct digital assets for ads, webinars, landing pages, and nurture.
Strong collaborator with Content and PMM, with the ability to turn strong stories into high-performing campaigns, landing pages, and conversion paths.
AI-native operating style. You use AI every day to move faster and build better systems.
High ownership, low ego, fast follow-through, and real curiosity about cybersecurity.
