PepsiCo Canada: Marketing 2027 New Grad

Pepsico

$63K — $103K *
Food & Beverages
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's Degree completed by 2027.
  • Passion for marketing, brands, and consumer behavior.
  • Track record of delivering results with resilience and initiative.
  • Self-aware with a commitment to continuous learning.
  • Thrives in collaborative environments and builds strong relationships.
  • Strong analytical and strategic thinking skills for growth opportunities.
  • Excellent communication and storytelling abilities.

Responsibilities

  • Support Marketing Manager in brand growth initiatives for products like Doritos, Pepsi, and Gatorade.
  • Analyze brand and category data to identify consumer trends and develop business strategies.
  • Collaborate with cross-functional teams to understand business drivers.
  • Lead brand execution plans in partnership with internal and external stakeholders.
  • Assist in the development of business reviews and strategic growth plans.
  • Support creative development and media planning alongside Manager/Director.
  • Transform data insights into actionable strategies for brand initiatives.

Benefits

  • Exposure to one of Canada's leading consumer packaged goods organizations.
  • Hands-on experience with iconic brands and significant business challenges.
  • Direct interaction with senior leaders and cross-functional teams.
  • Opportunities to enhance strategic, analytical, communication, and leadership skills.
Full Job Description
Responsibilities

What could your first experience look like?
  • Support the Marketing Manager in delivering the growth agenda on one of our exciting brands such as Doritos, Pepsi, Lays, bubly, Gatorade, Quaker and many more!
  • Gather and analyze brand and category data to understand consumer trends and develop business building recommendations.
  • Partner with cross functional teams to gain meaningful insights into business drivers.
  • Lead and support brand execution plans with internal and external business partners.
  • Assist in development of business reviews and strategic growth plans.
  • Support Manager/Director in Creative Development and Media Planning

What You'll Be Working On
  • Support the growth agenda on a brand or portfolio through assisting on critical deliverables, innovation launches and consumer programs.
  • Lead cross-functional projects and/or brand initiatives, collaborating with internal teams and external partners to bring marketing programs to life and deliver against business objectives.
  • Transform data into action through the development of brand trackers, business reviews, performance analyses, and recommendations that inform strategic decision-making.
  • Present insights and recommendations to senior marketing leaders, influencing key business and brand decisions


Qualifications

Who's a Good Fit for the Team
  • Bachelor's Degree completed by 2027.
  • A passion for marketing, brands, and consumer behavior, with a strong curiosity for understanding what drives growth.
  • Demonstrates a track record of delivering results, showing resilience, initiative, and a positive attitude when tackling complex challenges.
  • Displays strong self-awareness and a commitment to continuous learning by actively seeking feedback and embracing growth opportunities.
  • Thrives in collaborative environments, building strong relationships and working effectively across teams and function
  • Possesses strong analytical and strategic thinking skills, with the ability to leverage insights and market data to identify opportunities for growth.
  • Strong communication and storytelling capabilities, with confidence presenting ideas to diverse audiences, including senior leaders.
  • Passionate about PepsiCo brands, culture, and purpose, with a desire to make a meaningful impact from day one.

What You'll Gain
  • Exposure to one of Canada's leading consumer packaged goods organizations.
  • Hands-on experience working on iconic brands and high-impact business challenges.
  • Direct interaction with senior leaders and cross-functional teams.
  • Opportunities to build strategic, analytical, communication, and leadership skills in a fast-paced marketing environment.


This posting is for a newly created role.

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