5+ years of experience in partner marketing within a B2B high-tech organization
At least 3 years specifically focused on partner marketing
Strong understanding of partner marketing strategies for maximizing ROI
Ability to engage and influence senior stakeholders
Proficiency in SFDC, Word, and Excel; familiarity with Marketo, Workfront, NetSuite, and SharePoint is a plus
Proven capability to influence cross-functional teams without formal authority
Strong analytical skills to assess program effectiveness and ROI
Responsibilities
Collaborate with cybersecurity technology providers for integrated joint marketing efforts
Align marketing plans with partner business strategies led by Optiv's Partner Alliance Team
Report ROI on marketing initiatives in collaboration with the marketing operations team
Conduct regular planning and execution meetings with assigned partners
Secure partner sponsorships for Optiv marketing programs and events
Promote Optiv's participation in key partner programs as needed
Drive awareness of joint go-to-market efforts within Optiv and partner organizations
Enhance Optiv's brand presence among partners
Benefits
Commitment to inclusivity through Employee Resource Groups
Focus on work/life balance
Access to professional training resources
Opportunities for creative problem-solving on complex projects
Encouragement of volunteerism through 'Optiv Chips In' program
Support for remote work capabilities where applicable
Full Job Description
Optiv Marketing is seeking a Partner Marketing Manager to work with a subset of the company's growing cybersecurity technology provider business partnerships. The candidate should have extensive experience in channel marketing between partners channel partners.
A history and understanding of cybersecurity industry topics and solutions are preferred. You will be a great fit for this position if you have knowledge and passion for cybersecurity, have worked with large partnerships for joint marketing efforts, and enjoy collaboration with multiple internal and external teams to build and report on marketing plans. Maneuvering an ever-changing and complex environment with moving parts is a must.
This position falls under the Optiv Growth Marketing Organization. The role will be responsible for working with Optiv's partner alliance team to build and manage joint marketing plans with assigned partners. In this effort, collaboration with Optiv's other marketing teams such as Solutions Marketing, Enablement, Content, Creative, Demand Generation, Corporate Programs, and Regional Marketing is essential.
How you'll make an impact
Collaborate with cybersecurity technology providers to build best of bread integrated joint / cross-marketing efforts
Align marketing plans to partner business plans led by Optiv Partner Alliance Team and Optiv leadership
Work with marketing operations team to report ROI on marketing efforts
Maintain a regular cadence of planning and execution meetings with assigned partners
Procure partner sponsorship commitments for Optiv marketing programs and events
Encourage Optiv participation in imperative partner programs as needed by the partner alliance team
Work with parent alliance team and enablement to drive awareness of joint go to market efforts within Optiv and withing partners
Help increase Optiv's brand and presence with the partners
What we're looking for
5+ years of work experience - with a least 3 years of partner marketing experience in a B2B high tech organization
Experience and personal passion for working with partners
Knowledge of partner marketing strategies that create maximum return on marketing investments
Skills to engage and influence at senior levels at Optiv and partners
Must have prior experience with SFDC, Word, and Excel. Experience with Marketo, Workfront, NetSuite, and SharePoint are a major plus.
Proven ability to influence cross-functional teams without formal authority and to work in a fast changing environment
Strong interpersonal, verbal, and communication skills as well as the ability to work effectively across multiple internal departments and external organizations
Results-driven with a very strong ability to analyze quantitative data to determine program effectiveness, ROI, and forecasting
A unique blend of business, marketing, and technical acumen
#LI-KG1
What you can expect from Optiv
A company committed to our inclusive value through our Employee Resource Groups
Work/life balance
Professional training resources
Creative problem-solving and the ability to tackle unique, complex projects
Volunteer Opportunities. "Optiv Chips In" encourages employees to volunteer and engage with their teams and communities.
The ability and technology necessary to productively work remotely/from home (where applicable)
About Optiv
Optiv Security is a security solutions integrator that enables clients to reduce risk by taking a strategic approach to cybersecurity. Optiv helps clients plan, build and run successful cybersecurity programs that achieve business objectives through its depth and breadth of cybersecurity offerings, extensive capabilities and proven expertise in cybersecurity, integration and cyber operational services. Optiv maintains premium partnerships with more than 350 of the leading security technology manufacturers. Optiv has offices in the United States, Canada and Europe. Optiv was founded in 2015 as a result of the merger between Accuvant and FishNet Security. Optiv is headquartered in Denver, Colorado.
