OverviewAtoB is seeking a Partner Marketing Manager to own and scale our marketing partnerships across a diverse set of partners from local merchants to brokerages, factoring companies, and strategic platforms. This role sits at the intersection of GTM strategy, lifecycle marketing, and partner enablement.
You will be responsible for building and executing end-to-end go-to-market strategies for partner-branded fuel card and payments programs, with a clear focus on driving revenue, increasing wallet share, and accelerating partner program growth. The ideal candidate is both strategic and hands-on: someone who can define the plan, execute campaigns, and continuously optimize performance using data.
What You'll Do:- Own the end-to-end partner GTM strategy, from launch planning and positioning to ongoing growth and optimization.
- Lead lifecycle marketing for partner programs, including onboarding, activation, engagement, reactivation, and upsell campaigns.
- Develop and execute multi-channel campaigns across email, SMS, landing pages, and in-app touchpoints to grow partner revenue and wallet adoption.
- Build and manage drip and nurture campaigns that drive application starts, card activations, spend growth, and long-term retention.
- Create and refine partner-specific messaging, content, and copy, ensuring clarity, consistency, and strong conversion.
- Collaborate closely with Partner Success, Sales, Product, and Design to align marketing execution with partner goals and roadmap priorities.
- Analyze campaign performance and partner-level metrics, distilling data into clear insights and actionable recommendations.
- Continuously test and iterate on messaging, offers, and flows to improve conversion rates, engagement, and wallet share.
- Serve as the marketing owner and point of accountability for partner launches, expansions, and ongoing optimization.
Your Experience:- 5-7 years of experience in partner marketing, lifecycle marketing, or growth marketing within fintech, SaaS, or B2B platforms.
- Strong hands-on experience with email marketing and automation, including building drip campaigns and lifecycle flows.
- Experience running multi-channel campaigns (email, SMS, landing pages, content).
- Excellent copywriting and content creation skills, with the ability to adapt messaging for different partner audiences and use cases.
- A strong eye for design and UX, with the ability to collaborate effectively with designers or create lightweight assets independently.
- Proven ability to use data to inform decisions, optimize performance, and tie marketing efforts to revenue outcomes.
- Strategic thinker who can zoom out to define GTM strategy and zoom in to execute with precision.
Who We're Looking For:- A GTM-oriented marketer who thrives in partner-driven growth environments.
- A self-starter who takes ownership and is comfortable leading initiatives end-to-end.
- Someone who balances creativity with analytical rigor - equal parts storytelling and performance optimization.
- A strong cross-functional collaborator who communicates clearly with internal teams and external partners.
- A marketer who is comfortable moving fast, testing often, and iterating based on results.
- Someone excited to help partners succeed while scaling meaningful revenue for AtoB.
This role is critical to expanding AtoB's partner ecosystem and ensuring our co-branded fuel card and wallet programs reach their full potential. If you're passionate about GTM strategy, lifecycle marketing, and driving measurable growth through partnerships, we'd love to hear from you.
