The Role
As we grow, our events program needs to grow with it. We're hiring a Partner and Events Manager to build our event strategy and then run it: deciding where we show up, what we host, and how every event turns into pipeline.
If you've built an events program before, know how to turn a booth into pipeline, and think in ROI instead of RSVPs, this role is for you.
What You'll Do
Build the Strategy
- Build our event strategy from the ground up: which formats we invest in (webinars, executive experiences, industry conferences and trade shows, and co-hosted events), how often, and how each one ties to company growth goals.
- Set the criteria an event has to meet before it gets budget, and make the call on what's in and what's out.
- Plan the calendar ahead of time with GTM leadership so it stays proactive, not reactive.
Run the Program
- Run our monthly webinar series for both public audiences and client-only sessions.
- Plan and execute co-hosted events with organizations across our ecosystem, coordinating scope and timing with our Partnerships team.
- Own end-to-end execution: booths, travel, staffing, AV and production, virtual and hybrid platforms, and event materials.
- Get internal teams and outside vendors aligned on goals and expectations before every event.
- Work with content and design teammates on event materials and promotion.
Budget and Vendors
- Own the events budget: planning, forecasting, and reporting against it.
- Negotiate contracts with venues, production vendors, and sponsors.
Pipeline and Reporting
- Make sure every event lead is captured in HubSpot with correct source attribution and moves into follow-up quickly.
- Own the post-event follow-up and nurture that turns event leads into meetings and pipeline.
- Debrief after every event, report results to marketing and GTM leadership on a regular cadence, and use what you learn to decide what we repeat, what we cut, and where budget goes next.
How You'll Be Measured
- Pipeline generated from events.
- Conversion rate from event lead to meeting to opportunity.
RequirementsMust-haves
- 5+ years running B2B events, both in-person and virtual.
- Experience building an event strategy or program, not only executing one someone else designed.
- A track record of tying events to pipeline and revenue, not just attendance.
- Experience running co-hosted events with other organizations.
- Budget ownership and vendor negotiation experience.
- Hands-on HubSpot experience: campaigns, lists, and lead source attribution.
- Strong project management skills, including running multiple event timelines at once in Jira.
- Organized, detail-oriented, and comfortable owning priorities independently.
- Able to travel up to 20-25%, primarily domestic.
Nice-to-haves
- 6+ years of experience, including running a flagship or multi-day event.
- Experience marketing to compliance, cybersecurity, or IT audiences.
Benefits- Health Care Plan (Medical, Dental & Vision)
- Retirement Plan (401k, IRA)
- Paid Time Off (Vacation & Public Holidays)
- Training & Development
- Work From Home
