The Role
The Social Media Lead is responsible for growing a16z Frontier's social channels, including engaging key communities across different audiences in different domains. They will work closely with the Frontier marketing team to (1) adapt and distribute existing content pieces into social media posts; and (2) help create content native to social media: clips, campaigns, and more. This spans everything from social media for external pod appearances/ media interviews to investment announcements; to events and major industry conferences; to editorial content; to special projects, campaigns, and more.
This person will also advise the broader a16z Frontier team (from investing to operations) - as well as our portfolio companies - in social media strategy and profile building.
This is a remote role (including on West Coast time), though occasional in-office presence will be required for regular team offsites, occasional conferences/events, and based on business needs.
To join our team, you are:- Always online. You're on top of internet culture and the latest online conversations, monitor sentiment as well as tracking industry trends and shifts. You're able to use this context to craft and tailor compelling, informative, and entertaining social media
- Curious and constantly learning about new domains, including the latest advancements in science and technology
- Able to both strategize and build hands-on. You're a doer who likes taking ideas to execution and is able to operationalize them into process, pipelines, and content calendars. But you're not just good at the tactics: You're also someone who is able to come up with fresh ideas - whether through collaboratively brainstorming with team members, proposing your own creative formats, or staying on top of the latest social media trends so you know which experiments to run and prioritize
- Always analyzing social media platforms. You're data-driven and always optimizing, but also know how to trust your intuition beyond just data and think big-picture. You and we will have hypotheses around content packages - and you will (working closely with our audience development lead) know how to test them, evaluate what's working or not, and report back so we build those learnings into our content programs
- A creator and a producer. You're able to directly create social content when needed - but also able to help produce it with others, including overseeing our short-form clips operation (leveraging our technical A/V and production vendors). This includes identifying, adapting, editing, and timing the right clips - as well as other creative for social - so they're compelling, engaging, and well-received on socials
- Able to be our voice. You would be the online brand voice for a16z Frontier. You're able to regularly engage with relevant social media communities and different audiences - as well as identifying and engaging key influencers across various verticals/ domains
Minimum Qualifications- Direct, hands-on experience owning social media for a high-visibility or high-growth brand - past experience embedded in a content operation is especially welcome
- Excellent communicator - through text, multimedia, design, or memes
- Proven ability to adapt style and voice across different formats, platforms, and audiences - able to be thoughtful, smart, accessible, direct... all while striking the right tone (not corporate, not cringe, not overly whimsical, not staid)
- Experience with X, LinkedIn, etc. required - and optionally, with crypto-native or alt social media tools and video
- Strong command of data - from implementing and using various analytics tools, to regularly interpreting and reporting insights
- Ability to collaborate well cross-functionally, meet multi-threaded deadlines, more
- Passionate about technology, open source, and more
- Low ego, high empathy, and the capacity to collaborate effectively with diverse teams
The anticipated salary range for this role is between $199,000 - $232,000, actual starting pay may vary based on a range of factors which can include experience, skills, and scope.
This role is eligible to participate in the a16z carry program and various discretionary bonus programs as well as benefit and perquisite plans including health, dental, vision, disability, life insurance, 401K plan, vacation, and sick leave.
a16z culture - We do only first class business and only in a first class way
- We take a long view of relationships, because we are in the relationship business
- We believe in the future and bet the firm that way
- We are all different, we recognize that, and we win
- We celebrate the good times
- We do it for the team
- We play to win
