Ability to collaborate in a fast-paced environment
Solid analytical and problem-solving skills
Responsibilities
Oversee and execute automated marketing programs in Pardot
Administer marketing automation tasks including email and campaign performance
Create user personas and segmentation strategies for content
Optimize lead scoring model for better lead quality
Build new campaign workflows for targeted drip campaigns
Troubleshoot campaign errors to ensure proper functioning
Maintain marketing dashboards and provide performance insights
Benefits
Opportunity to work with a talented and down-to-earth team
Commitment to developing high-quality products
Core values of excellence, customer focus, and integrity
Encouragement of smart risk-taking and innovation
Offers medical, dental, disability, and life insurance
401(k) retirement plan with company contributions
Full Job Description
As a Marketing Automation Specialist, you will be responsible for generating new leads and driving prospects into the sales funnel and on to the sales team by deploying and managing various automated marketing campaigns using Salesforce Pardot. We are looking for someone who has deep experience developing and leading multi-channel, lead generating, digital marketing campaigns. You will also be part of our fast-paced dynamic marketing team utilizing strong interpersonal and collaboration skills with cross functional global stakeholders.
Job Description
What You'll Do:
Oversee and execute complex automated marketing programs within Pardot and work closely with the Programs Management Team and Product Managers to maximize effectiveness of each program
Administer marketing automation - creation, scheduling and performance reporting on emails, forms, landing pages, and campaigns; list creation and segmentation; build nurture programs based on list segmentations; support and troubleshoot CRM integration as well as connectors to different marketing technologies; user and asset management
Create user personas and segmentation rules to create compelling content strategies and customer journeys.
Optimize the lead scoring model and manage the process to increase success of lead quality and volume
Build new campaign workflows for drip campaigns, including targeting and timing logic, if/then scenarios that include more targeted workflows based on responsive behavior, call-to action logic, from logic and automated tasks
Progressive Profiling for higher conversions
Troubleshoot any reported errors, ensuring that campaigns fire as designed, opt-outs are processed successfully, and correct variable fields are being used for personalization
Own and maintain marketing specific dashboards in BI and/or CRM software
Establish, document, and maintain scalable processes that ensure best practices in campaign and lead management
Provide insights to stakeholders for campaign performance, demand generation metrics and KPIs with Pardot and Salesforce and/or other BI platforms
Collaborate with Salesforce Administrator to perform data de-duping and clean up procedures, including data migrations and mass data uploads
Who You Are & What You Bring
1+ years of Salesforce experience.
2+ years of Salesforce Pardot experience.
BA/BS required
Pardot certification preferred
Ability to work independently and as part of a cross-functional team
Demonstrated written and verbal communication and interpersonal skills
Comfortable working in a fast-paced environment where strategies or campaigns can quickly shift as business needs warrant
Solid knowledge of HTML/CSS coding for email
Experience managing paid media platforms focused on lead generation is a plus.
Strong analytical skills, complemented by the ability to give direction, problem-solve, and take on new challenges while paying strong attention to detail.
Highly organized with the ability to manage simultaneous campaigns while maintaining attention to detail and accuracy.
Deep hands-on experience in building B2B marketing programs using Pardot to help drive highly qualified leads into the sales funnel.
Intimately familiar with Pardot lead qualification process (grading & scoring).
Knowledge of Account based Marketing.
Good knowledge of setting up & managing Salesforce & Pardot connectors.
Well versed in best practices for administering Pardot ecosystem.
Qualifications
Minimum Qualifications
Solid knowledge of HTML/CSS coding for email
3+ years of Salesforce experience
3+ years of Salesforce Pardot experience
Successful candidate will:
Understands how effective campaigns lead to quality demand generation
Understands how repeated marketing touches will convert prospects to highly qualified marketing leads for a world-class B2B salesforce
Work alongside the Senior Digital Marketing Leader, serving as a subject matter expert and administrator of the B2B marketing automation platform
Additional Information
What We Offer
We have an incredibly talented group of intelligent, down-to-earth individuals who are committed to developing and manufacturing only the highest quality products. Our mission: "Pursuing a Healthier World by Creating Tomorrow's Science Today" is complemented by our core values (EXCITE):
Excellence - We believe in solving for root cause. No shortcuts, no "band-aids".
Customer First - We prioritize the experience and outcomes of our customers above all.
Integrity - We are honest and accountable, holding ourselves to a high standard of ethical conduct.
Trust - We believe an engaged, empowered team begins with a foundation of trust. We trust our team members to make the right decisions and to be driven by and evaluated on results.
Entrepreneurship - We encourage smart risk taking. We value novel mistakes in the pursuit of innovation.
Fortis provides a competitive salary, success-sharing bonus plan, medical, dental, disability and life insurance, and a 401(k) plan.
