Role Overview The Paid Sr. Social Media Campaign Strategist is a high-impact, hands-on, strategic campaign manager who will own, and scale Trajan's paid social strategy across Meta, LinkedIn, and YouTube. The ideal expert in this role is the engine behind our digital lead generation - responsible for growing qualified leads significantly while driving down cost per lead.
Reporting directly to the CMO, this role carries significant autonomy to architect campaigns, optimize spend, and recommend budget reallocation across channels as performance data warrants. You will also contribute to content production - specifically short-form creative for Meta Reels and YouTube - but media buying expertise is the non-negotiable foundation of this role. Content skills are a meaningful plus, not the primary requirement.
This is a role for someone who is 100% proficient in Meta Ads, deeply analytical, and driven by the measurable growth of a brand they believe in. Must also be excellent at reporting results and hungry to do so.
Duties and responsibilitiesMeta Paid Media - Strategy & Execution- Own end-to-end Meta Ads strategy: campaign architecture, audience segmentation, budget allocation, bidding, A/B testing, and continuous optimization.
- This individual will also contribute to creative development including writing for ad campaigns using language that will deliver SEO/GEO and algorithmic optimization.
- Ability to deliver strong creative is a plus.
- Scale Meta lead generation significantly while maintaining lead quality and reducing CPL
- Leverage Meta Business Suite, Ads Manager, pixel, and Conversions API (CAPI) at an expert level, including Meta business subscription features such as links in Reels and enhanced CTAs
- Build and test compliant audience targeting strategies - retargeting, interest-based, and custom audiences - to identify what converts for a high-net-worth audience
- Maintain a relentless pulse on Meta platform updates, algorithm shifts, and policy changes - adapting strategy before performance is impacted, not after
- Stay ahead of the curve across all three platforms, monitoring trends, emerging ad formats, and competitive moves to maximize effort, efficiency, and effectiveness
LinkedIn & YouTube Campaign Management- Work closely with the Creative Team: Creative Director and Strategy Manager to build paid social strategy details into the campaign briefs.
- Manage and scale LinkedIn paid campaigns to reach high-net-worth individuals, executives, and business owners - Trajan's core audience
- Develop and execute YouTube Ads strategy for brand awareness and retargeting in the consideration phase
- Identify the most efficient budget split across Meta, LinkedIn, and YouTube; bring data-backed recommendations to the CMO
Budget Management & Strategic Reallocation- Oversee budget in annual paid social spend (Meta and LinkedIn) with full authority to optimize allocation in real time
- Analyze performance across all social digital channels including and recommend budget shifts from underperforming to outperforming platforms, report weekly.
- Track attribution end-to-end from ad impression to CRM entry; ensure lead quality and volume reporting is accurate and actionable
Content Production Support- Collaborate with the Creative team on performance-optimized ad concepts: scroll-stopping hooks, clear CTAs, and compliant financial services messaging
- Produce or coordinate short-form video for Meta Reels and YouTube Shorts that serves as both organic content and paid inventory
- Ensure all creative meets FINRA/SEC compliance requirements; partner with compliance on content review workflows
Reporting & Performance Accountability- Build and maintain weekly/monthly performance dashboards; present results and recommendations to CMO and marketing leadership
- Own cross-channel digital reporting: Meta, LinkedIn, YouTube, Google Ads, and Bing - one source of truth for digital performance
- Lead post-campaign reviews that drive continuous improvement in creative, targeting, and spend efficiency
AI-Powered & Traditional Campaign Excellence- Integrate AI tools across the full paid media workflow - from audience research and creative ideation to A/B testing and performance analysis - while maintaining best-in-class traditional media buying discipline
- Use AI to accelerate testing velocity, expand creative output, and surface insights faster
- Stay at the leading edge of what AI enables in paid media and bring those innovations to Trajan's campaigns first
- Share AI-driven discoveries and workflow efficiencies with the broader marketing team
QualificationsRequired- 5+ years of hands-on Meta Ads management - a true expert, not a generalist
- Proven track record of scaling paid social campaigns and reducing CPL in a B2C or high-consideration environment
- Deep fluency in Meta Ads Manager, Business Suite, pixel, CAPI, and advanced audience segmentation
- Experience managing six-figure+ annual paid social budgets with demonstrable ROI
- Analytical mindset - you find and fix funnel inefficiencies before anyone asks
- Must be able to pass a live ad account audit: screen share interview analyzing a real account and delivering specific, actionable recommendations
- Creative writing experience with taking key copy points and writing ad copy, hooks, etc.
Preferred- Experience in financial services, wealth management, or a regulated industry; FINRA/SEC compliance familiarity and Meta financial services campaign restrictions.
- Hands-on LinkedIn Campaign Manager and YouTube Ads experience
- Content production skills (video editing, short-form creative, Canva) - a plus, not a requirement
- CRM integration and full-funnel attribution experience
- Familiarity with Asana, HubSpot, or similar platforms
Benefits- $98,000 - $112,000 plus a monthly marketing bonus.
- 401k with matching contribution up to 13%.
- United Healthcare PPO Medical employee coverage paid by Company
- Delta Dental PPO, United Healthcare Vision, Short Term, Long Term, Life Insurance and many more voluntary options available.
- Generous holidays and PTO.
- Future career growth opportunity.
Come and join a team that is making a difference in their clients and employee's lives! 
