Paid Social Lead

PMG

• $110K — $130K *
Media
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 4+ years of paid social strategy experience or related field, bachelor's degree or equivalent.
  • Intermediate knowledge of Paid Social, Marketing Metrics, and Marketing Planning & Analysis.
  • Proficiency in major social media platforms such as Meta, TikTok, and LinkedIn.
  • Familiar with Google Analytics, Excel, and SQL for performance data analysis.
  • Strong analytical skills with a focus on uncovering insights and optimizing campaigns.
  • Excellent collaboration and communication skills with internal teams and clients.
  • Proven leadership ability to inspire and develop team culture.

Responsibilities

  • Lead and execute paid social strategies, managing budgets and forecasting outcomes.
  • Conduct audits and develop strategies for best-in-class campaign execution.
  • Collaborate with teams and partners to optimize campaigns daily based on trends.
  • Build strong relationships with clients, acting as a trusted advisor and point of contact.
  • Utilize proprietary technology to create data analyses that yield actionable insights.
  • Mentor junior team members to enhance their skills and confidence.
  • Ensure project timelines and budgets are met while achieving strategic brand objectives.

Benefits

  • Professional development opportunities including mentorship and career support.
  • Generous paid time off and holiday allowances.
  • Paid parental leave for family support.
  • Competitive retirement and pension plans with matching contributions.
  • Fertility benefits for all employees and their spouses.
  • Comprehensive healthcare coverage tailored by location.
  • Pet insurance to support pet health needs.
  • Fully funded lifestyle spending accounts for personal well-being.
  • Commuter benefits available where applicable.
  • Eligibility for an annual bonus for all employees.
  • Volunteering opportunities with dedicated hours to give back to the community.
  • Access to AI training sessions and tools to enhance workplace innovation.
Full Job Description
What You Will Do
  • Lead paid social strategies that deliver exceptional results, including budget and media planning, forecasting, testing frameworks, learning roadmaps, and measurement plans.
  • Conduct platform audits and develop strategies that ensure best-in-class execution, optimizing campaign results while elevating the skills and capabilities of your team.
  • Collaborate with cross-functional teams and platform partners to monitor and fine-tune campaigns daily, ensuring alignment with client objectives and market trends.
  • Build and nurture client relationships by serving as a trusted advisor, thought leader, and key point of contact for client leadership and platform representatives.
  • Leverage PMG's proprietary technology, Alli, to craft tailored data analyses and reports that drive actionable insights while contributing to Alli's ongoing evolution to improve team efficiency and effectiveness.
  • Mentor and coach junior team members, helping them strengthen both technical and client-facing skills to grow into confident leaders in their own right.
  • Bring energy and focus to every project, ensuring timelines and budgets are met while achieving strategic objectives for the brands you support.

What You Will Bring
  • 4+ years of experience in paid social strategy or a related field, with a bachelor's degree or equivalent experience.
  • Intermediate expertise in Paid Social, Marketing Metrics, and Marketing Planning & Analysis to deliver results-driven campaign strategies.
  • Proficiency in social media platforms such as Meta, TikTok, Pinterest, Snap, and LinkedIn to execute and optimize high-performing campaigns.
  • Familiarity with tools like Google Analytics, Microsoft Excel, and SQL to analyze performance data and generate actionable insights.
  • Strong analytical skills paired with a proactive approach to uncovering insights, testing strategies, and driving campaign optimizations.
  • Excellent collaboration and communication skills, ensuring alignment with internal teams, clients, and platform partners.
  • Proven ability to lead and inspire teams, fostering a collaborative and innovative culture that achieves best-in-class results.
  • A commitment to curiosity and adaptability as a Continual Learner, staying at the forefront of media innovation while prioritizing client success with a Customer-Focused mindset that seeks opportunities to deliver meaningful value.
  • A dedication to People-Focused leadership, fostering collaboration, innovation, and professional growth by Leading by Example and nurturing strong relationships that empower others to excel.


What We Offer
  • Professional Development: Take advantage of our learning and development programs, mentorship opportunities, and career advancement support.
  • Generous Time Off: Enjoy generous paid time off and holiday allowances to recharge and spend time with loved ones.
  • Parental Leave: We provide paid parental leave to support your family during important life events.
  • Retirement & Pension Plans: Plan for your future with competitive retirement or pension programs, including contribution matching.
  • Fertility and Family Support: Access fertility benefits for all team members and their spouses.
  • Healthcare: Coverage and support for everyday medical expenses and routine care, tailored by geography.
  • Pet Insurance: Protect your pet's health and your finances.
  • Lifestyle Spending Accounts: Enjoy 100% company-funded accounts to promote healthy habits and well-being.
  • Commuter Benefits: Access support for travel and commuting needs, where available.
  • Annual Bonus: All employees are eligible for an annual bonus.
  • Volunteering Opportunities: Receive 8 give-back hours to volunteer in your local communities.
  • AI Enterprise License: Access AI Enterprise accounts and participate in weekly AI training sessions to empower and ensure AI safety.

Benefits vary by country, location, and geography to reflect local laws, norms, and expectations.

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