Bachelor's degree in marketing, communications or business administration
5-7 years of paid search and online marketing experience in an agency setting
Experience managing and mentoring a team
Expertise with Google Ads and Bing AdCenter
Strong knowledge of analytics and testing tools
Proficient in Microsoft Office and Apple Productivity Apps
Google Ads certification
Responsibilities
Track, measure, and report on performance media campaigns
Optimize performance media campaigns across multiple platforms
Develop strategies and manage day-to-day account operations
Create and interpret detailed client program analysis and reporting
Provide insights on performance media, web analytics, and user behavior
Identify efficiencies and opportunities for process automation
Conduct keyword research and manage search-related paid marketing efforts
Benefits
Medical, dental, and vision insurance
Flexible spending account
Voluntary life and accident plans
401(k) retirement plan with matching
Opportunity for hybrid work schedule
Multiple office locations across the US
Potential for remote work based on business needs
Full Job Description
Mindgruve is seeking a self-motivated, results-driven Paid Search Supervisor. Our ideal candidate will proactively identify SEM/PPC opportunities while staying up to date on the latest trends and best practices within the SEM industry. What You'll Do Here:
Track, measure and report performance media campaigns across multiple advertising services
Optimize performance media campaigns across multiple Advertising Services
Support performance media team in developing strategies as well as the day to day management of accounts
Creation and interpretation of client program analysis and reporting (daily, weekly, monthly, quarterly, ad-hoc)
Provide subject matter expertise on performance media, web analytics, user experience and behavior, data analysis and reporting
Responsible for coordination and tracking of regular performance media tasks as well as ad-hoc deliverables
Create data-driven insights about visitor behavior from website data on traffic patterns, order volume, conversion, navigation behavior, product selections, etc.
Identification of opportunities for efficiencies in processes (i.e. Automation)
Keyword research, keyword lists, and keyword bucketing development
Manage all search related paid marketing opportunities.
Manage client media budgets
Analysis and optimization of keyword ad copy and landing pages / AB testing
Monitor and assess competitive activity and keyword ranking performance
Follow and stay on top of industry best practices from Google, Yahoo, MSN etc.
Collaborate with management team to develop new campaigns and strategies
Deliver online and digital reporting to executive management and internal teams as it relates to budget, campaign performance and testing results
Development and occasional presentation of client ready presentations
Weekly client reporting
Travel to client for meetings as needed
Build and maintain an understanding of current topics in Performance Media, web analytics, data management, tools and technologies related to teams core responsibilities
We Need a Person With:
Bachelor's degree - preferably in marketing, communications or business administration
5-7 years of paid search and online marketing experience in an agency setting
Experience managing and mentoring a team
Expertise with Google Ads and Bing AdCenter
Strong knowledge of and experience with analytics and testing tools
Understanding of direct response and interactive marketing best practices
Proficiency in the Microsoft Office software Suite and Apple Productivity Apps (Pages, Keynote & Numbers)
Ability to work a hybrid schedule (3 days per week) from our Charleston, SC, Denver, CO or San Diego, CA Office.
Ability to work both independently and in a team environment
Professional and personal integrity
Experience managing large paid search digital marketing media budgets and hitting monthly goals for spend, revenue and key performance metrics
A detail-oriented mindset, focused on driving results and analyzing data to gain insights and opportunities for growth
Excellent verbal and written communication skills
Strategic thinker with strong analytical skills
Experience with online bid management platforms
Familiarity with online media planning / buying and performance metrics
Google Ads certification
Compensation:
Salary: $85,000 - $95,000 (Pay range is based on a market reference point and potential job offers may vary based on the skills, education, experience and geographic location of the individual candidate. The compensation range reflects base rate only.)
Compensation will be commensurate with experience. Additionally, for eligible full-time employees, we offer a competitive benefits package including medical insurance, dental insurance, and vision insurance; a flexible spending account; voluntary life and accident plans; and a 401(k) retirement plan with matching. We have six office locations in the US: San Diego, California, Los Angeles, California, Covington, Kentucky, Denver, Colorado, Nashville, Tennessee and Charleston, South Carolina. We're seeking local candidates (or those open to relocation) who are able to work collaboratively with us in one of our office's; however, based on business needs and unique job functions, some roles may be eligible for remote work. (Bonus points if you're bilingual in Spanish and/or Portuguese.)
