5-7 years of experience in digital media strategy, programmatic advertising, and audience targeting.
Deep expertise in DMPs, CDPs, clean rooms, DSPs, and cross-channel media platforms.
Proven leadership in managing global teams and multimillion-dollar media budgets.
Strong analytical skills with experience in attribution modeling, campaign measurement, and optimization.
Certifications in Google, Facebook, or Microsoft digital marketing platforms.
Educational background in Marketing, Innovation, and Design Thinking from recognized institutions.
Responsibilities
Lead the development and execution of data-driven, audience-focused media strategies across various digital channels.
Collaborate with global teams to manage multimillion-dollar budgets and optimize campaign performance.
Deliver measurable business outcomes for clients through effective media planning.
Transition and scale in-house media operations, standardizing workflows and techniques.
Drive personalization at scale using advanced analytics and marketing technologies.
Establish scalable frameworks and reporting systems utilizing tools like Qlik Sense and Google Analytics.
Exceed client KPIs and contribute to long-term digital marketing transformation initiatives.
Benefits
Remote work flexibility.
Opportunity to work with global teams on multimillion-dollar budgets.
Access to advanced analytics and marketing technologies.
Exposure to exciting projects in digital media transformation.
Potential for professional development in digital marketing certifications.
Full Job Description
Role description
Job Title : Paid Media Strategist
Location :Edison, NJ(Remote)
Job Description:
What You'll Do
As a Paid Media Strategist at LTM Interactive you will lead the development and execution of datadriven audiencefocused media strategies across programmatic search social and emerging digital channels You will collaborate with global teams to manage multimilliondollar budgets optimize campaign performance and deliver measurable business outcomes for clients You will also play a key role in transitioning and scaling inhouse media operations standardizing workflows and driving personalization at scale through advanced analytics and marketing technologies
What Success Looks Like
Delivered improvements in campaign efficiency ROI and engagement through strategic media planning and optimization
Successfully transitioned media operations from agencies to inhouse teams managing global execution across regions
Enabled personalization at scale using platforms like The Trade Desk DV360 SA360 etc
Established scalable frameworks and reporting systems using tools such as Qlik Sense SFMC Datorama or Google Analytics
Consistently exceeded client KPIs and contributed to longterm digital marketing transformation initiatives
What You Bring to the Table
5-7 years of experience in digital media strategy programmatic advertising and audience targeting
Deep expertise in DMPs CDPs Clean Rooms DSPs and crosschannel media platforms
Proven leadership in managing global teams and multimilliondollar media budgets
Strong analytical skills with experience in attribution modeling campaign measurement and optimization
Certifications in Google Facebook or Microsoft digital marketing platforms
Educational background in Marketing Innovation and Design Thinking from recognized institutions
