Full Job Description
Salary/Wage:
$70,000 - $95,000/yr (DOE)
Shift and Schedule:
Mon. - Fri. (or at Manager's Discretion)
Job Type:
Full-Time
Job Summary/Description:
The Paid Search Specialist manages and optimizes high-volume paid search campaigns across Google Ads, Microsoft Ads, Facebook/Meta, YouTube, and key SaaS/managed-service platforms. This role requires sharp analytical skills, excellent communication, and the ability to work quickly and accurately in a fast-paced digital agency environment. The ideal candidate is detail-oriented, proactive, and confident in navigating native ad platforms while supporting cross-functional teams with clear insights and fast turnarounds.
Duties/Responsibilities will include (but not be limited to):
Campaign Execution & Platform Expertise:
• Build, manage, and optimize paid search campaigns across Google Ads, Microsoft Ads, and other native platforms.
• Work confidently within native ad interfaces and managed-service and SaaS platforms used for campaign automation, reporting, or optimization.
• Conduct keyword research, competitive analysis, and audience targeting to support campaign strategy.
Optimization & Performance Management:
• Manage multiple campaigns simultaneously in a high-volume environment while maintaining accuracy and performance standards.
• Analyze data to optimize bidding, targeting, and ad relevance.
• Run A/B tests and continuously improve quality scores and conversion performance.
Communication & Collaboration:
• Communicate clearly and proactively with internal teams to ensure alignment, accuracy, and timely execution.
• Translate performance insights into actionable recommendations for account managers and strategists.
• Maintain excellent written and verbal communication to support a client-first, service-focused environment.
Reporting & Analytics:
• Monitor campaign pacing, delivery, and KPIs daily.
• Prepare performance reports using platform dashboards, analytics tools, and SaaS reporting systems.
• Ensure tracking accuracy via tags, pixels, UTM parameters, and analytics integrations.
Qualifications/Requirements:
• 3+ years of hands-on experience managing paid search campaigns.
• Proficiency with Google Ads, Microsoft Ads, YouTube, Facebook, Instagram, Google Analytics, and keyword tools.
• Strong understanding of bidding strategies, tracking, attribution, and optimization tactics.
• Excellent analytical skills with the ability to interpret data and present insights clearly.
• Strong written and verbal communication skills.
• Ability to manage multiple projects, prioritize tasks, and meet deadlines
If you feel you're qualified and want to work with a great group of people, go to https://gray.tv/careers#currentopenings, you may type in the job title, station call letters, or click on "apply now", upload your resume, cover letter, and references
(Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal)
GDM-TV/Gray Media is a drug-free company
