Citigroup, Inc

Paid Media Operations Lead

Citigroup, Inc • $98K — $148K *
New York, NY 10025In-Person
Business Services
Less than 5 years of experience
Today
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Job Overview by Ladders

Qualifications

  • 4-7 years of experience in paid media or digital marketing.
  • Strong project management skills with experience leading complex initiatives.
  • Knowledge of Paid Search, Programmatic, Social, and Media Campaign Planning.
  • Interest in AI and automation; experience with AI-enabled marketing solutions preferred.
  • Experience with campaign governance and risk controls in regulated environments.
  • Strong analytical skills with advanced proficiency in Excel and large datasets.
  • Highly organized and detail-oriented, capable of managing multiple deadlines.
  • Strong communication skills for technical and non-technical audiences.

Responsibilities

  • Develop use case requirements with Paid Media experts to identify opportunities for AI transformation.
  • Manage deployment updates and collaborate with Technology to transition projects from concept to production.
  • Establish governance and controls for agentic capabilities with stakeholders.
  • Support adoption of AI tools through training and feedback loops for Paid Media teams.
  • Develop KPIs to measure program success and prioritize enhancements as workflows evolve.

Benefits

  • Medical, dental, and vision coverage.
  • 401(k) plan.
  • Life, accident, and disability insurance.
  • Wellness programs.
  • Paid time off including vacation, sick leave, and holidays.
Full Job Description
Citi is looking for a Paid Media Operations Lead to enable the end-to-end deployment and scaling of AI agents across Paid Media. This role will partner closely with Paid Media subject matter experts, Technology, Controls and other stakeholders across the enterprise.

It is critical for this role to have experience in and knowledge of Paid Media (inclusive of Paid Search, Programmatic, Social, Campaign Planning) and can understand workflow and routines of Paid Media teams.

Key Responsibilities
  • Use case requirements development. Partner with Paid Media subject matter experts to identify high-value opportunities for agentic transformation and translate business needs into clear technology and success requirements.
  • Deployment management. Drive project updates on a daily, weekly, monthly and quarterly cadence; Partner closely with Technology to enable agents to move effectively from concept to pilot into production.
  • Governance and controls. Partner with stakeholders to establish appropriate controls, documentation and governance of agentic capabilities
  • Adoption and change management. Support in adoption across Paid Media teams through training, documentation and feedback loops ensuring capabilities translate into measureable changes in how teams work.
  • Performance & Continuous improvement. Develop KPIs and measure success of the program; Capture and prioritize enhancements as agents and media workflows evolve.

Qualifications
  • 4-7 years of experience in paid media or digital marketing.
  • Strong project management skills with demonstrated experience leading complex initiatives across multiple teams and stakeholders.
  • Knowledge of Paid Search, Programmatic, Social and Media Campaign Planning.
  • Strong interest in AI, automation and emerging marketing technology; experience supporting AI, agentic AI, workflow automation or AI-enabled marketing solutions strongly preferred.
  • Experience with campaign governance, approvals, risk and controls, ideally within a highly-regulated organization.
  • Strong analytical and problem-solving skills, with advanced proficiency in Excel and comfort working with large datasets.
  • Highly organized and detail-oriented, with the ability to manage multiple workstreams and deadlines simultaneously.
  • Strong written and verbal communication skills, with the ability to work effectively across both technical and non-technical stakeholder groups.
  • Demonstrated curiosity and willingness to learn emerging technologies and challenge existing ways of working.

Education
  • Bachelor's/University degree required.


This job description provides a high-level review of the types of work performed. Other job-related duties may be assigned as required.

Job Family Group:
Marketing

Job Family:
Advertising, Branding and Media

Time Type:
Full time

Primary Location:
New York New York United States

Primary Location Full Time Salary Range:
$98,960.00 - $148,440.00

In addition to salary, Citi's offerings may also include, for eligible employees, discretionary and formulaic incentive and retention awards. Citi offers competitive employee benefits, including: medical, dental & vision coverage; 401(k); life, accident, and disability insurance; and wellness programs. Citi also offers paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays. For additional information regarding Citi employee benefits, please visit citibenefits.com. Available offerings may vary by jurisdiction, job level, and date of hire.

Most Relevant Skills
Please see the requirements listed above.

Other Relevant Skills
For complementary skills, please see above and/or contact the recruiter.

Anticipated Posting Close Date:
Oct 08, 2026

About Citigroup, Inc

Citigroup is a financial services holding company that provides financial products and services. The company operates through two segments, Global Consumer Banking (GCB) and Institutional Clients Group (ICG). The GCB segment offers traditional banking services to retail customers through retail banking, commercial banking, Citi-branded cards, and Citi retail services. The ICG segment offers various banking, and financial products and services to corporate, institutional, public sector, and high-net-worth clients. This segment provides wholesale banking products and services, including fixed-income and equity sales and trading, foreign exchange, prime brokerage, derivative services, equity and fixed-income research, corporate lending, investment banking, and advisory services, private banking, cash management, trade finance, and securities services. Citi is committed to sustainability and social responsibility, and the company invests in initiatives that promote economic progress.

Citigroup, Inc Careers

Join the vibrant team at Citigroup, Inc, a leading global bank, and propel your career into the future. Citigroup offers a plethora of job opportunities that span across various fields and expertise, making it an ideal place for ambitious professionals to thrive.

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Start your professional journey with Citigroup through our internship programs or full-time job opportunities. We are constantly hiring fresh talent and seasoned experts who bring creativity and innovation to our team. Whether you're refining your skills or ready to lead, there's a position waiting for you at Citigroup.

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Learn more about Citigroup, Inc
Market Cap
$1.3 billion
Industry
Finance & Insurance
Net Income
$89.6 million
Founded
1812
5 Year Trend
+4.6%
NASDAQ
C
* Ladders Estimates

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