Qualifications

• 3+ years of experience in paid media strategy and execution.
• Strong grasp of key paid media KPIs including CPM, CPC, ROAS, LTV, and CAC.
• Proficiency in advertising platforms like Google Ads, Meta Ads Manager, TikTok Ads, and LinkedIn.
• Skilled in the use of media planning tools, analytics dashboards, and Excel/Google Sheets.
• Bonus experience in managing six-figure budgets or working in agency settings.

Responsibilities

• Develop and execute full-funnel paid media campaigns targeting multiple platforms.
• Test creatives, placements, audiences, and bidding strategies to find top performers.
• Analyze campaign performance, optimizing in real-time and making strategic recommendations.
• Lead media planning, forecasting, and budget allocation across channels.
• Collaborate with analytics, creative, and marketing teams to refine and improve strategies.

Benefits

• Opportunity to influence and scale brand growth through high-performance campaigns.
• Work in a dynamic, fast-paced environment that encourages creativity and innovation.
• Collaborative culture that fosters teamwork across departments.