This role is ideal for a strategic, data-driven marketer who thrives in a fast-paced environment and enjoys partnering with doctors, operations leaders, and practice teams to drive measurable growth. You'll play a key role in developing and executing marketing strategies that increase patient acquisition, improve retention, and help orthodontic practices achieve their business goals.

The Orthodontic Marketing Manager serves as a trusted marketing partner for affiliated practices, leveraging digital marketing, analytics, relationship management, and local growth initiatives to deliver results across multiple markets.

What You'll Do

• Develop and execute strategic marketing initiatives to drive patient growth across affiliated orthodontic practices
• Partner closely with doctors, operations leaders, and office teams to identify opportunities and create customized growth plans
• Manage digital marketing programs, including Google Ads, Meta Ads, SEO, local SEO, online reputation management, and website optimization
• Analyze marketing and business performance data to identify trends, opportunities, and areas for improvement
• Monitor key performance indicators, including new patient volume, lead conversion rates, production growth, retention, referral performance, and marketing ROI
• Present actionable recommendations and performance insights to stakeholders and leadership
• Support referral marketing, community outreach, local engagement initiatives, and practice-level growth campaigns
• Collaborate with agency and vendor partners to ensure strong execution and continuous optimization
• Manage multiple projects simultaneously while maintaining timelines, budgets, and the quality of deliverables
• Build strong relationships with practices by delivering a high level of service, responsiveness, and strategic support
• Partner with cross-functional teams to drive innovation and best practices across the orthodontic portfolio

Qualifications

• 5+ years of experience in orthodontic marketing is highly preferred
• Experience supporting orthodontic practices, DSOs, multi-location healthcare organizations, or related healthcare service businesses preferred
• Top-tier communication skills
• Familiarity with Google Ads, Meta Ads, SEO, Google Analytics, and marketing reporting tools