The role:We're looking for an Organic Social Creator. A senior-level operator and ambitious individual contributor who has already done the hard thing: built an audience from nothing, earned attention without a media budget, and has deep, proven conviction in what makes people stop scrolling.
This is not a strategist who hands off briefs to a team. This is not a creative director who develops other people's on-camera presence. This is the person who is the presence - someone as comfortable pitching a concept on a Monday as they are shooting it themselves Tuesday, editing it Tuesday night, and watching it take off Wednesday.
We're not looking for incremental improvement to our Instagram engagement. We're looking for the person who will make CookUnity impossible to ignore - a brand that shows up in food culture the way elite creators and challenger brands have shown up in theirs: fast, opinionated, everywhere at once, and impossible to fake. If we handed over the keys to our social presence tomorrow - no committee, no six-week approval chain - this person would know exactly what to do next.
This role exists because "safe" has a ceiling, and we need someone who sees that ceiling as an insult.
Responsibilities:- Own the account like it's your own following. Full creative and executional control over the CookUnity handle, treated with the instinct and urgency of building a personal/lifestyle brand, not managing a corporate handle.
- Produce end-to-end. Concept, shoot, edit, caption, post, iterate - without waiting on agencies, freelancers, or a production. Bring your own eye and your own hands to the work.
- Build for virality, not just visibility. Develop repeatable formats and franchises designed to break containment - content built to be shared, remixed, and talked about outside our own follower base, not just liked by it.
- Live inside culture, not adjacent to it. Track trends, sounds, formats, and conversations in real time across food, entertainment, and internet culture, and move fast enough to insert CookUnity into the moment while it's still the moment, not days after it's over.
- Turn data into instinct, and instinct into data. Use platform analytics and audience signals to know what's working and why, then use that same fluency to make fast creative calls without unnecessary delays and bureaucracy.
- Develop scalable content systems. Design formats and franchises that can eventually be run, replicated, or handed off, even though you're the one proving them out solo in year one.
- Champion and develop on-camera talent when it serves the bigger goal - including CookUnity's chefs - but as an amplifier of your strategy, not the sole engine of it.
- Represent the brand's voice and point of view publicly, with the authority and judgment to make real-time calls on tone, timing, and risk.
- Operate as a business owner would, identifying opportunity, prioritizing ruthlessly, and getting things done with minimal resourcing, oversight, or hand-holding.
Minimum Requirements- Proven, verifiable track record of building a social following from scratch - personal, brand, or client - to meaningful scale, with evidence of organic (non-paid) growth.
- A portfolio that includes breakthrough content - measurable virality, not just consistent posting. We want to see the spike, not just the steady line.
- Hands-on production fluency: comfortable shooting and editing platform-native short-form video independently, on-camera and behind the lens, without a sizable crew.
- Demonstrated ability to operate autonomously and entrepreneurially - prior experience as a creator, founder, or lean-team operator strongly preferred over purely corporate/agency-only backgrounds.
- Fluency in social platform mechanics and culture - not just what performs, but why, and what's coming next.
- Comfort with ambiguity and speed over process and polish; bias to ship over bias to deck.
- Genuine interest or fluency in food and culinary culture - this doesn't have to be a professional background, but it has to be real.
- Data literacy sufficient to read platform analytics and audience insight and act on it independently, without a dedicated analyst.
Benefits Health Insurance coverage
401k Plan
We grow, you grow: Stock Options Plan granted on Day 1
Eligible for a bi-annual performance bonus
Unlimited PTO
5- year Sabbatical: After 5 years with CookUnity, you get a 4-week paid sabbatical
Paid Family leave
Compassionate Leave: 3-5 days each time the need arises
A generous amount of CookUnity credits to enjoy our amazing meals, added to your account, monthly
AI-forward workplace: enterprise access to ChatGPT and Claude to help you work smarter and grow faster.
Wellness perks: access to fitness subsidies to build a healthy lifestyle
Personalized Spanish coach
Awesome opportunity to join a company that is looking to change how we eat and how chefs work!
Compensation- All final pay rates will be determined by the candidate's experience, knowledge, skills, and abilities of the applicant, internal equity, and alignment with market data.
- Pay Range for this position: $150,000 - $200,000 per year.
If you're interested in this role, please submit your application, and if we think you might be a fit, we'll get in touch with you.
Thank you for your time! 
