The Opportunity
We're looking for a hands-on Organic Growth Manager to build Snaplii's organic acquisition engine across Rednote • Reddit • SEO • GEO.

Your goal is not simply to generate impressions or followers. Your goal is to turn great content and strong community presence into sustainable Traffic → Signup → Conversion.

You won't be expected to master every channel on day one. We're looking for someone with a strong core strength who can gradually expand across channels.
What You'll Own
Rednote Content & Community Growth
Own and grow Snaplii's presence on Rednote around real consumer use cases: saving money in Canada • Costco / Walmart / Amazon / Uber deals • gift cards • cashback and rewards • bill payment • everyday spending • cross-border spending • newcomer and international student life.
You'll own the full content loop: Idea → Create → Publish → Measure → Learn → Iterate. You should understand how native Rednote content works - not simply how to turn advertisements into posts. You understand what gets users to click, save, share, search and eventually try a product.

Reddit & Community Growth
Build Snaplii's presence across Reddit and other relevant communities: identify the right communities and conversations • understand community culture and rules • find real user questions and pain points • create native, useful content • participate in conversations • build trust and brand reputation • develop UGC / KOC / word-of-mouth programs • experiment with community seeding.
We're not looking for spammy promotion. We want Snaplii to become a natural part of conversations around saving money, payments, gift cards, rewards and everyday spending in Canada.

SEO / GEO & Website Content
Help build and continuously improve Snaplii's organic search content engine: keyword research • search intent • topic and content planning • landing pages • blogs and guides • content clusters • internal linking • on-page SEO • content refresh • AI Search / GEO.
We care about traditional Google Search, but also how Snaplii gets discovered through ChatGPT, Gemini, Perplexity and other AI-powered search experiences.
Turn Content Into Growth
This is a growth role, not just a content role. Views, engagement and followers matter - but they are not the final outcome. You'll connect organic activity to Traffic → Signup → Conversion → CAC and continuously evaluate: which content actually acquires users? Which channels produce the highest-quality traffic? Which keywords deserve more investment? Which high-traffic content fails to convert? Which formats are repeatable? Which channels are ready to scale?
What We're Looking For
Track Record - you can show real examples of content, accounts, search traffic or community programs you've personally built, with clear performance data.

Strong Content Instinct - you can tell the difference between what a company wants to say and what a user actually cares about.

Community Native - you understand Rednote and Reddit at a native level: native content, UGC / KOC, word-of-mouth, community culture, reputation building. You know how to grow a product without destroying the trust that makes communities valuable.

SEO / GEO Fundamentals - keywords, search intent, content structure, SEO, AI Search / GEO - and you can turn these into an ongoing content system.

Growth & Data Mindset - you look beyond impressions. You care about Traffic → Signup → Conversion → CAC, and use data to decide what to stop, improve, repeat and scale.

Hands-on Ownership - you can independently find the opportunity → build the strategy → create → publish → measure → learn → improve. You don't need someone to hand you a daily content calendar.

Bilingual: native-level Mandarin + working English - you'll create for a Chinese-speaking community and grow into English channels (Reddit, SEO).
Nice to Have
Consumer fintech / e-commerce / DTC experience • Rednote brand growth • Reddit community growth • SEO content growth • GEO / AI Search • GA4 / Search Console • Ahrefs / Semrush • UGC / KOC / creator management • community seeding • landing page optimization • conversion tracking
How This Role Grows

This role is designed to grow with you. As channels prove out, you'll take on more: defining the organic growth strategy • building scalable content SOPs • building repeatable production and distribution systems • managing freelancers, agencies and creators • building a reliable content supply chain • owning content calendars and growth reporting • scaling proven channels - and eventually building a small organic growth team.
Regardless of level, this remains a hands-on role. We're looking for a builder.

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