The Optum Media Strategy Lead is responsible for advancing cross-Optum media priorities and strengthening the strategy, operations and ways of working that support the internal paid media organization. Working across Optum Insight, Optum Rx and Optum Health, this role leads initiatives that span lines of business, channels and stakeholders, creating greater consistency, coordination and effectiveness across the media organization.
The role also provides focused strategic and operational support for line-of-business priorities as needed, partnering with Digital Strategists to address emerging needs, advance high-priority initiatives and create capacity for media planning and new opportunities. Success in this role requires broad paid media expertise, adaptability, sound decision-making, cross-functional leadership and the ability to identify where centralized leadership can create the greatest impact across Optum.
You'll enjoy the flexibility to work remotely * from anywhere within the U.S. as you take on some tough challenges.
Primary Responsibilities: - Partner across the media strategy team to provide additional strategic capacity, taking ownership of larger initiatives, cross-channel efforts and priority work as needed to enable Digital Strategists to focus on new initiatives, media planning and evolving business needs
- Lead strategic media initiatives from planning through activation, working across channels and stakeholders to translate business objectives into coordinated media approaches and actionable plans
- Drive cross-functional planning and coordination across media strategy, activation, measurement, business partners, agencies and other stakeholders, ensuring clear priorities, ownership and follow-through
- Establish and continuously improve team processes, workflows, operating rhythms and documentation that enable the media organization to work effectively and consistently
- Oversee media financial operations, including budget tracking, invoicing, reconciliation and financial recordkeeping, while maintaining visibility into planned and actual media investment
- Support broader media priorities through planning, communications and coordination while proactively identifying risks, dependencies and opportunities to improve how the organization operates
You'll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.
Required Qualifications:- 7+ years of experience in media, digital marketing, marketing operations or related roles
- Experience developing media strategies and leading complex or cross-functional media initiatives
- Experience working within a large, matrixed organization and driving work across teams without direct authority
- Experience with budget tracking, invoicing, financial reconciliation or related media operations
- Solid proficiency with Excel, PowerPoint and project/workflow management tools
- Solid understanding of paid media strategy, planning, activation and measurement across digital channels
- Ability to move between strategic planning and operational execution based on team and business needs
- Solid project and operational management skills with demonstrated experience developing and improving processes
Preferred Qualifications:- Experience in healthcare, financial services and B2B Marketing
- Experience supporting an in-house media organization
- Experience working with agency, finance, procurement and media technology partners
- Familiarity with platforms and tools such as Workfront, Sprinklr, Adobe Analytics, DOMO and Looker Studio
- Solid communication, collaboration and executive presentation skills
- Solid organizational skills and attention to detail, with the ability to manage multiple competing priorities
*All employees working remotely will be required to adhere to UnitedHealth Group's Telecommuter Policy
Pay is based on several factors including but not limited to local labor markets, education, work experience, certifications, etc. In addition to your salary, we offer benefits such as, a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements). No matter where or when you begin a career with us, you'll find a far-reaching choice of benefits and incentives. The salary for this role will range from $91,700 - $163,700 annually based on full-time employment. We comply with all minimum wage laws as applicable.
Application Deadline: This will be posted for a minimum of 2 business days or until a sufficient candidate pool has been collected. Job posting may come down early due to volume of applicants.
