Optometrist (OD) - Client Strategist

About the job Optometrist (OD) - Client Strategist

Optometrist (OD) - Client Strategist

EyeCarePro | Remote | Full-Time

We're looking for a qualified Optometrist (OD) who is interested in transitioning their clinical knowledge and industry experience into a strategic, client-facing role.

As an Optometrist - Client Strategist, you'll use your understanding of eyecare practices, patient needs, and the optometry industry to help our clients achieve measurable business growth through effective digital marketing strategies.

This is an exciting opportunity for an optometrist who enjoys building relationships, understanding business challenges, and helping practices succeed beyond the examination room.

Job Overview

The Optometrist - Client Strategist serves as the strategic advisor and primary point of contact for a dedicated portfolio of eyecare clients.

Combining clinical industry knowledge with business acumen and digital marketing strategy, this role is responsible for building trusted client relationships, developing long-term marketing strategies, and ensuring campaigns align with each practice's business objectives.

Working closely with Project Managers, SEO Specialists, Paid Media Specialists, Content Writers, Designers, Developers, and other internal teams, you'll translate client goals into actionable marketing strategies while helping ensure successful delivery.

This is a non-clinical role. You will not be providing patient care or performing eye examinations.

While previous digital marketing experience is advantageous, we welcome qualified optometrists who demonstrate strong commercial awareness, communication skills, analytical thinking, and a genuine interest in learning digital marketing.

Key Responsibilities

Client Relationship Management

• Serve as the primary point of contact for an assigned portfolio of optometry and eyecare clients.
• Build trusted relationships with practice owners and eyecare professionals through proactive communication and strategic consultation.
• Lead recurring client meetings to review marketing performance, discuss business goals, and recommend strategic initiatives.
• Apply your clinical and industry knowledge to understand each practice's unique challenges and opportunities.
• Manage client expectations and maintain a high standard of service.
• Identify potential risks and proactively address concerns to support client satisfaction and retention.

Strategic Marketing Leadership

• Develop and maintain digital marketing strategies tailored to each practice's goals.
• Use your understanding of optometry practice operations, patient behavior, and industry trends to identify growth opportunities.
• Collaborate with internal marketing specialists to develop strategies across SEO, paid advertising, websites, social media, and other digital channels.
• Review campaign performance and recommend improvements based on data and business objectives.
• Translate clinical and industry insights into actionable marketing recommendations.
• Identify opportunities to expand services that will benefit clients.

Performance Analysis & Reporting

• Analyze marketing performance using tools such as Google Analytics 4 (GA4), Google Business Profile insights, SEO reporting, paid advertising metrics, and call tracking.
• Interpret marketing data and connect campaign performance to practice growth objectives.
• Prepare and present clear, actionable performance reports during client meetings.
• Monitor campaign results and identify optimization opportunities.
• Develop proficiency in digital marketing reporting tools through ongoing training and practical experience.

Cross-Functional Collaboration

• Work closely with Project Managers to ensure client projects remain on schedule.
• Collaborate with SEO, Paid Media, Content, Design, Development, and other internal teams.
• Provide clinical and industry-specific insights to support accurate, relevant marketing content and campaigns.
• Communicate client priorities and strategic direction clearly to internal stakeholders.
• Advocate for both client needs and effective internal execution.

Client Growth & Retention

• Build long-term client partnerships focused on measurable practice growth.
• Identify opportunities to improve patient acquisition, retention, and practice visibility.
• Recognize opportunities for upselling and cross-selling services that align with client objectives.
• Support contract renewals by consistently demonstrating value.
• Monitor client satisfaction and proactively address risks.
• Encourage referrals through exceptional client experiences.

Industry Expertise & Continuous Learning

• Apply your existing optometry knowledge to strengthen marketing recommendations.
• Stay informed about developments in optometry, ophthalmology, patient experience, and practice management.
• Develop a strong understanding of digital marketing best practices, AI tools, and emerging technologies.
• Continuously improve your marketing and strategic consulting capabilities through training and collaboration.
• Help bridge the gap between clinical eyecare expertise and effective business growth strategies.

Qualifications

Required

• A recognized qualification in Optometry.
• Professional experience working in an optometry practice or eyecare environment.
• Strong understanding of optometry practice operations, patient experience, and industry challenges.
• Excellent verbal and written English communication skills.
• Strong relationship-building and interpersonal abilities.
• Commercial awareness and an interest in business growth.
• Analytical thinking and problem-solving skills.
• Confidence presenting information and recommendations to professional audiences.
• Strong organizational skills and the ability to manage multiple client relationships.
• Ability to work independently in a remote environment.
• Willingness to learn digital marketing strategies, reporting tools, and emerging technologies.

Preferred

• Experience managing, owning, or helping grow an optometry practice.
• Experience in practice management, business development, or patient acquisition.
• Exposure to SEO, PPC, social media, websites, or digital marketing.
• Experience using Google Analytics 4 (GA4), Google Business Profile, Google Ads, or reporting platforms.
• Experience managing professional client relationships or delivering business consultations.
• Familiarity with the US optometry market.
• Experience working with international teams or clients.

Important: Previous employment at a digital marketing agency is not required. We are particularly interested in candidates who can apply their optometry expertise to strategic business conversations and develop their marketing capabilities.

Skills & Competencies

• Optometry and eyecare industry knowledge
• Client relationship management
• Strategic thinking
• Business consulting
• Commercial awareness
• Analytical thinking and data interpretation
• Communication and presentation skills
• Problem-solving
• Project coordination
• Time management
• Emotional intelligence
• Collaboration and teamwork
• Adaptability
• Critical thinking
• AI literacy and willingness to learn emerging technologies

Success in This Role

Successful Optometrist - Client Strategists consistently:

• Build trusted relationships with optometry practice owners.
• Understand the clinical and commercial challenges facing eyecare practices.
• Translate practice goals into meaningful marketing strategies.
• Confidently communicate recommendations to clients and internal teams.
• Develop strong digital marketing knowledge and analytical capabilities.
• Help clients achieve measurable business growth.
• Identify opportunities to improve marketing performance and client retention.
• Demonstrate ownership, accountability, and professionalism.

Specific Requirements

• Standard working hours of 9:00 AM-5:00 PM US Eastern Time.
• This is a fully remote, non-clinical position.
• You can work remotely, provided you have:
  
  
  • Your own computer, monitors, and necessary equipment.
  • A quiet, dedicated workspace.
  • Stable, high-speed internet.
  • Backup power and connectivity where applicable.
• You must be comfortable working with US-based clients and collaborating with an international team.

Benefits

• Competitive compensation and paid time off.
• Opportunity to transition from clinical optometry into business strategy and digital marketing.
• Professional growth and career development opportunities.
• A supportive, collaborative, and dynamic team environment.
• Remote working arrangements.
• Ongoing learning and development opportunities.